Rasasi joins celebratory mood for Hala February, unveils its patriotic zeal to mark National Day

Kuwait is one of the fastest growing perfume markets in the region, driven by high disposable incomes, a young population and a growing lifestyle trend. Naturally, Kuwait is a key player in the regional perfume sector, which has grown at a compounded annual rate of over 5% in the past few years and is projected to touch $10bn by 2015. 

This growth is spearheaded by Rasasi Perfumes – one of the leading fragrance brands –has been present in Kuwait since 1996 and have been apart of Kuwait fashion and cultural environment. Integral to the social and fashion fabric in Kuwait, Rasasi sees unmatched opportunities for growth in the country. 

So, when it comes to celebrations, can Rasasi be far behind? The company is all set to take centre stage at the forthcoming Hala February  – the leading shopping and cultural extravaganza to be held in Kuwait between February 14 and March 14, 2014 – coming with its amazing bundle offers on its exquisite perfume range. 

To add to this celebratory mood, Rasasi will also showcase its patriotic zeal with its special collection as part of its celebrations to mark Kuwait’s 53^rd National Day on February 25, 2014. The Rasasi collection is part of its endeavour to show its gratitude and commitment to the Kuwait government and the society on the special occasion. 

The exciting Rasasi bundle offers and collection have been chosen keeping in mind the festive season and are set to be a perfect gift to mark Hala February and the National Day. As part of this, customers buying Attar Al Thameen and Attar Al Thameen Al Bahy can walk away with Dhan Al Oudh Al Safwa or Dhan Al Oudh Al Nokhba completely free. 

Similarly, buyers going in for Insherah Gold and Insherah Silver will receive Oudh Al Mubakhar completely complimentary. The other exciting offers include Ashaar Men and Ashaar Women range coming with a free Egra Men or Egra Women 100 ml pack. 

As also, Folklory Wardi and Folklory Akhdar comes with Folklory Body Butter Wardi or Folklory Body Butter Akhdar complimentary. 

Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “Kuwait is a key market in our growth strategy, and we aim to reinforce our market leadership here through our participation in Hala February. We are confident that our bundle offers will excite shoppers at the retail extravaganza.” 

He added: “Rasasi is also proud to extend its exclusive perfume range at unmatched prices which reflects our admiration and respect to the glorious success of Kuwait over the years. We embody the spirit of Kuwait National Day, and would like to congratulate the leadership in the country for the success.” 

Currently, Rasasi operates 7 stores in the country, including Mubarakiya, Fahaheel, Jleeb Al Shuyokh, Manar Mall, Magateer Center, Al Jahara, Manshar Mall, Lulu Qurain, Qurain City Center and Sahari Mall.