Rasasi spreads Symphony of love with the launch of its new fragrance for men "Attar al Mohabba"

Rasasi Perfumes, one of the leading names in the regional retail landscape which offers a wide and exquisite range of Western Fragrances, has announced the launch of Attar Al Mohabba for Men. The new Oriental collection comes close on the success of its earlier version for women. 

A tribute to the universal and eternal feeling of love, Attar Al Mohabba literally means ‘Perfume of Love’ and targets fun-loving and trendy men in the 25+ year age-group. This exclusive Eau De Parfum, coming with a tag line – Symphony of Love, symbolizes love and romanticism. 

The perfume is a refreshing mix of Cardamom, Cinnamon, Grapefruit and Mandarin as opening note, with middle notes of Apple and Rose. The base note wraps up with musk, leather and Agarwood that leave an irresistible and invigorating trial of passion. 

Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “After the tremendous success achieved by the Attar Al Mohabba collection for women, there was a huge demand for a men’s version. Inspired by the earlier perfume, we at Rasasi designed something unique for the trendy men of today. The content, look and feel, design and packaging are all focused on men, with the music element reinforced in the packaging as well. Everything from the attractive bottle to the content caters to the sense and style of people who enjoy finer things and deep feelings of love.” 

Attar Al Mohabba for Men comes with a gift set of cufflinks which goes with its musical theme. It comes in 75ml beautiful and shimmering bottle that resonates with deep red and silver hues. The outer box strongly resonates with the musical theme.