Reel Cinemas at ‘The Beach’ now open

Press release
Published April 2nd, 2014 - 09:14 GMT

Al Bawaba
Al Bawaba

The newest entertainment destination in the city, Reel Cinemas, The Beach, is now open and is envisaged to be the go-to entertainment destination for residents of Jumeirah Beach Residence and New Dubai. 

Managed by Emaar Retail LLC, the provider of premium entertainment and leisure, the opulent new venue offers a distinctive cinema experience with a spectacular waterfront location along the shoreline of Dubai Marina. 

Reel Cinemas, The Beach is an integral part of the aesthetically designed ‘The Beach’ lifestyle destination by Meraas Holding. 

The cineplex features seven standard screens and three Platinum Movie Suites, in addition to the Platinum Lounge, the ultimate in cinema luxury featuring a full-fledged dedicated kitchen to serve the cinegoers and magnificent views of the Arabian Sea. 

Reel Cinemas, The Beach can host nearly 900 people and will have five 3D screens. All cinemas have state-of-the-art projection and audio visual systems. At the elegantly designed cineplex, movie-goers make their way up to a chic Hollywood-style uncluttered hallway with a tinted steel finishing and soft wall-to-wall modern cubic carpeting.  

Singapore based RDC Architects Pte Ltd. and Indez Design Consultants integrate the glamour of Hollywood with a contemporary interior design. Attention to the finest details is evident in all aspects of the design including the ergonomic seats with the widest legroom for utmost comfort. Over 70 qualified and trained staff members assure personalised service for movie-goers, particularly guests at the Platinum Movie Suites where gourmet delicacies are served at the seat. 

A gourmet popcorn shop, offering large choice of flavours from blueberry to salted caramel is an added attraction. 

Parking spaces are available within The Beach complex with a validation process allowing movie goers up to 3 hours of free parking. Online booking is now available at www.reelcinemas.ae. 

Reel Cinemas has set a new standard for the cinema experience in the region with its flagship megaplex at The Dubai Mall, one of the most popular and fastest-growing entertainment destinations in the city, with 22 high-end cinema halls each highlighted by state-of-the-art audio-visual capabilities. One of the largest cineplexes in the region with a seating capacity of 2,800, it also brings innovative concepts including Platinum Movie Suites, an ultra-luxury cinema experience, and The Picturehouse, dedicated to arthouse movies.

Reel Cinemas at Dubai Marina Mall is the UAE’s first boutique Cineplex ‘Premier’ bringing unprecedented ergonomics and providing gourmet food experiences to cinegoers at its six screens. 

Background Information

Emaar Retail

Emaar Retail is the entertainment and retail subsidiary of Emaar Malls Group. Emaar Retail drives the mall developments of Emaar in key emerging markets, such as Middle East and North Africa, by offering innovative and unique entertainment and retail experiences that are structured to individual market preferences.

Emaar Retail develops and manages a portfolio of brands in its growth markets and is strategically building new alliances, joint ventures and franchises for all mall developments under Emaar Malls Group. Emaar Retail manages the entertainment, leisure and retail operations of global leading brands such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania, SEGA Republic, Reel Cinemas and ARMANI/CASA, amongst others - at The Dubai Mall, the world’s largest shopping destination; as well as Reel Cinemas at Dubai Marina Mall.

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