Sahm Capital Launches "Complete the Logo" Campaign for Saudi National Day

Leading fintech-driven financial company Sahm Capital today announced the launch of its "Complete the Sahm Logo to Win Your Dream Car" campaign in celebration of Saudi Arabia's 95th National Day. The innovative gamified contest operates under Sahm Capital's celebratory slogan "Own the Top" and reinforces the company's commitment to Saudi Arabia's Vision 2030 objectives of youth empowerment and technological innovation.
The two-week campaign invites participants to collect five unique digital fragments through QR codes placed across Sahm Capital's official social media channels (https://x.com/Sahm_Capital)) and strategic outdoor advertising locations throughout Riyadh. Upon completing the Sahm logo, participants automatically enter a draw for premium prizes while receiving guaranteed rewards.
Sahm Capital's National Day campaign features a grand prize of SAR 299,000 and a Lucid Air Pure vehicle.
The grand prize winner will receive a brand-new Lucid Air Pure electric vehicle valued at SAR 299,000. Secondary prizes include a FIFA World Cup 2026 travel package worth SAR 100,000 and Saudia Airlines Business Class vouchers valued at SAR 20,000. All participants are guaranteed to receive a SAR 50 trading voucher, which becomes active upon opening a Sahm Capital trading account.
"This National Day, we're proud to celebrate alongside our community through an experience that embodies both innovation and national pride," said Mohammed Asiri, Chief Financial Officer of Sahm Capital. "Our 'Complete the Logo' campaign reflects our core belief that financial services should be accessible, engaging, and rewarding. Through Sahm, our users don't just participate — they own the top."
The campaign runs from September 9 through September 23, 2025, with the winner announcement scheduled for September 23 at 5:00 PM GMT+3 across Sahm Capital's official social media platforms.
This initiative represents Sahm Capital's ongoing commitment to making financial services more inclusive and engaging for Saudi Arabia's tech-savvy population. By combining gamification with meaningful rewards, the campaign strengthens Sahm's position as a forward-thinking financial technology platform aligned with Vision 2030's digital transformation goals.
Background Information
Sahm Capital
Sahm Capital Financial Company is a closed joint-stock company established on January 20, 2022, with a unified number (7027499784) and commercial registration number (1010774084) issued in Riyadh. The company's new capital after the increase is 93,750,000 SAR, up from 56,250,000 SAR, approved by the Capital Market Authority (CMA) on October 24, 2023.