SAMENA Council to unveil 2nd chapter of CMO day

The South Asia – Middle East – North Africa region’s SAMENA Telecommunications Council today announced that it will be organizing the 2nd chapter of Chief Marketing Officer (CMO) Day on September 29th, 2013 at The One & Only Royal Mirage, Dubai. The meeting will gather industry operators who will share insights on the best practices, innovations and challenges in the telecommunications field with the aim of modelling regional perspectives on breakthrough trends in the telecommunications marketing discipline. 

Bocar BA, Chief Executive Officer, SAMENA Council said, “Having an operational and strategic focus on advanced marketing tactics is a crucial element for the success of any telecommunications organization. These tactics that cater to the evolving needs of the telecoms operators and best address the demands of the end-user should become a priority for telecom operators. The overall outcome and exchange of ideas from the CMO Day will act as a catalyst for the transformation of business models in such a way as to expand marketing capabilities across our stakeholders and take the telecommunications industry to a new level of smart marketing.” 

“The transformation of telecommunications organizations with the impact of digitization is also leading to new challenges in value creation for the industry. In such an environment, innovative marketing can definitely play the role of a crucial enabler to help our industry move seamlessly into the digital future,” he added. 

Andrew Hanna, CCO of VIVA Bahrain and Chairman of the CMO Working group said: “Marketers dealing in the telecommunications industry are entrenched in an exciting era of industry growth. As consumers' choices expand, the importance of a sound marketing strategy becomes more and more important for the success of operators. The CMO Day will offer a forum of open discussion on the ways in which innovative marketing can be implemented to bring value and assist telcos in gaining competitive advantage and increase shareholder value.” 

Best practices in customer experience management, delivering transformative customer experiences, in addition to the challenges in the digital ecosystem and the increasing demand for broadband will be the major highlights of the panel discussions along with sessions on SME marketing, future of branding and advertising among other topics. 

The CMO Committee Working Group (CMOC) is one of several working groups comprising of SAMENA Council members and including CMOs or equivalent commercial business leaders from regional telecommunications operators, strategy consultants, strategic suppliers, representatives from regulatory agencies and an executive board. The Committee aims at generating unique perspectives on how to shape the marketing outreach of regional telecommunications industry, and influence regulatory agenda to ensure a successful environment for new and innovative value creation.