Samsung partners with MBC Group to launch SHAHID application

Samsung Electronics Co., Ltd announced the launch of SHAHID Application on Samsung Smart TVs today, in partnership with MBC Group, the first private free-to-air satellite broadcasting company in the Arab World. For the first time, the region’s leading video-on-demand (VOD) service will be available on Samsung Smart TVs & Curved TVs for the first time across the region. 

In 2013, 284 million people used SHAHID Application & SHAHID.NET to watch their favorite shows, and home viewers can now watch the same programs across the range of their Samsung Smart TVs. 

“At Samsung, we recognize that video-on-demand is essential if our customers’ lives are to be more flexible and more enjoyable,” said Mr. Vinod Nair, General Manager of TV Business at Samsung Gulf Electronics. “Thanks to our partnership with MBC Group, every consumer with a Samsung Smart TV or curved TV now has access to the programs they love, on their own time, and in Samsung’s unrivalled picture quality.” 

“The launch of SHAHID Application also marks another milestone in Samsung’s journey to support content producers in the region,” he added. 

Commenting on the value of SHAHID, CEO of MBC Group Sam Barnett, said, “Since 2007, SHAHID has made the best Arabic content available on VOD. Recent upgrades to the service have also made it easier to search and faster to watch. We’re now ensuring that this popular service is accessible across different devices, so are delighted to announce this partnership with Samsung, and to have SHAHID available on Samsung Smart TVs.” 

Barnett added that SHAHID viewers will be able to choose between SD and HD picture-viewing to match their broadband network and speed. 

SHAHID will benefit from Samsung’s eight-year-strong lead in the global TV market. Today, Samsung enjoys an unparalleled reach across retail outlets throughout the region, and, at many of the region’s retail outlets, Samsung’s Smart Story Zones create an environment for customers to learn and understand what sets Samsung apart, and how Smart TV’s can enhance their viewing experience. 

The experience of SHAHID is further enhanced by Samsung’s Curved UHD TVs, which usher in a new era of immersive viewing. The curved screen gives video content a wider field of view, creating a panoramic effect that brings images to life, while enveloping viewers in true-to-life clarity and detail. Samsung’s Auto Depth Enhancer automatically adjusts the image contrast for a greater sense of depth, creating a 3D effect without the glasses. Coupled with Samsung’s signature PurColor technology, images on screen are heightened to bring the filmmakers’ vision to life. 

SHAHID Application is now available on all New Samsung Smart TVs & Curved TVs in the region.  For more information on Samsung Smart TVs, please visit www.samsung.com and to view full details on SHAHID Application, please go to www.SHAHID.net.