Samsung Electronics Levant and Hikmat Yassin & Sons Co. launches the latest addition to Samsung’s refrigerators lineup

Press release
Published April 1st, 2013 - 07:23 GMT
During the press conference
During the press conference

Samsung Electronics Levant, the world leader in consumer electronics and digital technology, and Hikmat Yassin & Sons Co. the authorized dealers for Samsung Electronics home appliances, announced the launch of its latest range of refrigerators, the first of its kind that adopts the Digital Inverter Compressor technology during a press conference held at Le Royal Amman Hotel. 

The new lineup of the Samsung Electronics refrigerators feature modern, stylish and eco-friendly design, which fits the needs of any modern family, where the shelves provide easy movement to facilitate withdrawing the shelf outward, in addition to the new feature "Cool Pack" which is specially designed to maintain the quality of the food when power supply is disconnected for up to 8 hours. Additionally, with the Digital Inverter compressor technology, the new refrigerators line-up starting from size 10 feet to 17 feet come with a 10 year warranty.           

Mr. Bumsuk Hong, the President of Samsung Electronics Levant said: “Samsung’s innovation is continuously evolving to accommodate to the evolving market needs and demands, and the new refrigerators lineup offer the latest and energy saving technologies to show our commitment in providing high quality home appliance products, and for the first time products with a 10 year warranty.” 

Mr. Adli Yassin, the General Manager of Hikmat Yassin Sons Co. commented by saying: “We at Hikmat Yassin and Sons Co. are proud to be Samsung’s partners in offering the best technology to the Jordanian consumer and markets, by launching the latest innovations with energy efficiency technologies which will enhance consumers’ lives.” 

The new refrigerators lineup saves energy by utilizing the compressors’ sensors as it will adjust cooling the fridge according to its needs, while the auto restart feature will resume the fridge temperature before an electricity outage. 

To highlight the launch in the Jordanian market, Samsung Electronics Levant held a training workshop for all floor sales and main showrooms employees, to be followed later by a gala dinner for the Samsung Electronics dealers, featuring the Jordanian Magician Ali Al Shami who entertained the guests with his tricks.    

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

Contact Information

Samsung Gulf Electronics
Concorde Tower
18th Floor
Dubai Internet City
PO Box 500047
Dubai, United Arab Emirates
Fax number
+971 (0) 4 364 8615

PR Contact

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