Samsung Electronics takes connectivity to the next level for athletes and fans at the rio 2016 Olympic games

Press release
Published August 29th, 2016 - 07:26 GMT
Galaxy S7 edge Olympic Games Limited Edition
Galaxy S7 edge Olympic Games Limited Edition

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, saw connectivity and digital interactions taken to the next level for athletes and fans during Rio 2016 Olympic Games. With Samsung Galaxy Studios spread throughout the Olympic Games footprint and beyond in Brazil, athletes and fans were able to demo the most advanced mobile technologies and stay connected with friends and family back home. Samsung today announced numerous metrics that proved Rio 2016 was one of the most connected Olympic Games in history.

Standing out was Samsung’s #DoWhatYouCant campaign, which achieved more than 1.6 billion social impressions and engaged almost 121 million fans. Based on the philosophy that the Olympic Games has never only been about sports, #DoWhatYouCant celebrates those who defy barriers to do the extraordinary, inside and outside of sports. Through its heralded documentary “A Fighting Chance,” along with advertisements and content like “The Chant” and “The Anthem,” the campaign tells the stories of those who push the limits to overcome obstacles, helping fans across the globe connect with what it means to “Do What You Can’t.”

Samsung reached many other milestones at Rio 2016, helping the brand achieve top marks. By the numbers, Samsung’s milestones included:

  • 8,447 calls made from Samsung Galaxy Studio in Olympic Village via Samsung’s free call service for athletes; 42,236 minutes
  • 6,035,434 downloads of official “Rio 2016 App”, developed by Samsung in collaboration with the Rio 2016 Organizing Committee
  • 58,783 mentions of Samsung’s Rio 2016 #DoWhatYouCant
  • 125,359,837 total campaign engagements
  • 1,647,594,349 impressions via #DoWhatYouCant
  • 330,350 fans who enjoyed VR experience through Samsung Galaxy smartphones at the Galaxy Studios throughout Brazil
  • 1,040,860 visitors to 13 Olympic Games-themed Samsung Galaxy Studios throughout Brazil

Samsung’s free call service at its Galaxy Studio in the Olympic Village proved to be a hit for athletes, helping them connect with their families back home as they prepared for competition. VR experiences were also immensely popular for both athletes and fans – with many of Samsung’s 13 Olympic Games-themed Galaxy Studios throughout Brazil offering SporTV’s VR livestream of events for thousands of fans.

To help make this Olympic Games more connected than ever, Samsung – in collaboration with the International Olympic Committee (IOC) – presented 12,500 Galaxy S7 edge Olympic Games Limited Edition mobile phones to athletes competing in the Rio 2016 Olympic Games. The commemorative smartphones were meant to help Olympians enhance their experiences in Rio and communicate with friends and family around the world more conveniently.

And with the help of the Rio 2016 Organizing Committee, Samsung also developed the official application of Rio 2016, “The Rio 2016 App,” that provides athletes, fans and consumers 24/7 updates on all of the latest Olympic Games news. And to have a home base for all of the digital interactions at the Olympic Games, Samsung last week opened its main Samsung Galaxy Studio Olympic Park right in the heart of the Rio 2016 Olympic Games, where fans and consumers can demo Samsung’s latest wireless communications products and immersive technologies. 

“As a continuous contribution to the Olympic Games, Samsung creates immersive programs that unite the world through our mobile technology helping fans across the globe have access and enjoy,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Rio 2016 has proven to be a digitally connected Olympic Games. We are delighted to see the great connections of the athletes and fans, which we look forward to continuing into the PyeongChang 2018 Olympic Winter Games.”

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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