Samsung delivers the future of smart TV to the Saudi Market, now

Samsung Electronics Co, a global leader in digital media and digital convergence technologies, yesterday brought the future to the Saudi market by launching its newest and never seen before, Smart TV line up in the Kingdom of Saudi Arabia. The unveiling to the Saudi market was conducted at Jeddah’s Red Seal Mall which gave media and consumers a first hand and unique experience to the next unprecedented generation of home entertainment unveiled before the world.

The 2012 line up of Smart TVs are more intuitive, connected and adaptable to the industry’s rapid pace of innovation defined under three main pillars: Smart Interaction, Smart Content and Smart Innovation. The concept of ‘Living Smart,’ is a dream no more, as Samsung has transformed its promise to reality by providing such record breaking, advanced technology and raised the caliber of home entertainment.

Being the global TV market leader for six consecutive years, Samsung has reiterated on how its 2012 Smart TVs and content strategies promise continued innovation and excellence, which will help the company maintain its strong market lead and premium brand identity both locally and globally. Regionally / in 2011, Samsung TV has achieved 26% growth in sales revenue / and 26% growth in unit sales of total TV.

“As young children, we all had a dream of using our voice and hands to control what is in front of us just as we see in movies, and today, Samsung is more than pleased to be the first to converting this into reality for all to enjoy with utmost simplicity and desire. Consumers in Saudi Arabia have been extremely quick to keep track and adapt to the latest mobile technologies, like smartphones and tablets which allow them to make their content accessible wherever they go,” said Mr. Asim AlQahtani, Audio Visual Manager at Samsung Electronics, Kingdom of Saudi Arabia. “They expect not only greater accessibility, but greater, more compelling content -all of which are needs that are met through Samsung’s vision for the future of Smart TV and prove the consumer’s interest and enthusiastic interaction with this technology at the mall.”

“Samsung’s 2012 Smart TVs’ continuous innovations that combine advanced technology and ‘smart’ features offer a more creative and recreational sense towards Samsung’s concept of a ‘Smart Life’ all embedded into a perfected and unique television. Besides being the most advanced TV that brings PC and smartphone-like functions such as surfing, TV apps and many more, Smart TV promises a whole new level of experience making it a member of the family and raising the bar in the global TV industry,” concluded AlQahtani.

Samsung’s AV strategy and extraordinary technology of Smart TVs unveiled to the Saudi market introduce an array of new features under three major pillars adopted by Samsung Smart TV: Smart Interaction, Smart Content and Smart Evolution. The main highlight of Smart Interaction is an exclusively fresh technology that will allow users to control their TV without even touching any remote device that wowed consumers with what it is capable of achieving. Smart Content paves way for exclusive content and local applications that have reached over 1,400 apps globally and rising- the largest in the history of TV industry. The third pillar, Smart Evolution, enables users to become an early adaptor of the latest Smart TV technology every year providing additional and unprecedented add-ons, and many more.

Samsung continues to set the bar in innovation world and Kingdom-wide, combining ground-breaking features with unmatched performance and design to create products that match and anticipate consumers’ needs and desires.