SanDisk expands into Oman

SanDisk Middle East today announced its expansion into Oman through its partnership with Souq Technology International. The partnership will drive SanDisk’s strategy in Oman and take advantage of the country’s growing electronic market which is predicted to increase from USD 521 million to USD 635 million in 2015.

“Our partnership with Souq Technology International reinforces our objective to expand our product reach in Oman. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution network of our approved partner,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director. “While some of our products were being sold in the country, Souq Technology International is the first authorized distributor.”

Souq Technology International has been operating in the Middle East for almost a decade and is active in 16 countries. Through the establishment of a local company in Oman, Souq Technology International will be able to distribute the full range of SanDisk products to over 500 retailers in the country.

Demand for electronics in Oman is steadily growing. The increase in the country is driven by new technologies and the growing popularity of digital lifestyle products and other key products. Computer hardware is predicted to grow by 7% annually over the next four years while audio and video devices is expected to increase by 4% annually until 2015. The Oman mobile market will also see a significant increase as sales are expected to grow to USD 207 million by 2015.

The SanDisk product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and solid state drives for computers.