SCTDA to Begin Training Pledges in Partnership With NAMA Ahead of WEEGS 2019

Press release
Published July 14th, 2019 - 07:06 GMT
Khalid Jasim Al Midfa, Chairman of SCTDA
Khalid Jasim Al Midfa, Chairman of SCTDA
Highlights
The Sharjah Commerce and Tourism Development Authority (SCTDA) announced the dates for the training of the pledges as part of the women’s empowerment initiative it had announced in conjunction with NAMA Women Advancement Establishment during Women Economi

The Sharjah Commerce and Tourism Development Authority (SCTDA) announced the dates for the training of the pledges as part of the women’s empowerment initiative it had announced in conjunction with NAMA Women Advancement Establishment during Women Economic Empowerment Global Summit (WEEGS) 2017 which was held in Sharjah. Through creating a learning program that advocates for gender equality and women’s economic empowerment as per Goal #5 of the UN’s Sustainable Development Goals, SCTDA aims to contribute to the UAE’s efforts towards driving women’s empowerment. The training of first and second batches of candidates will be held from July 7-11; and October 13-17th, 2019, respectively.

SCTDA’s women empowerment initiative combines tourism training and promotion of equality through community initiatives. By equipping more women with the skills and knowledge needed to address the demands of the sector, the initiative will prepare them to take on challenging roles in tourism and the travel and hospitality industry. Furthermore, the program is set to have a wider impact and social reach to resonate with the UN-Women Women’s Empowerment Principles (WEPs).

H.E Khalid Jasim Al Midfa, Chairman of SCTDA, said: “At SCTDA, we consider investment in the empowerment of women and girls as one of the priorities that has the potential to accelerate sustainable development. Our partnership with Women’s Economic Empowerment Global Summit, which serves as a catalyst for positive change, adds further value to our efforts in this direction. I would like to express my gratitude to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council, Ruler of Sharjah, and his wife, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA for their continuous support in advancing the role of women in Sharjah and the UAE. I am optimistic that the positive impact of these efforts will become apparent soon, as the initiative is set to prepare Emirati women to take on significant roles that drive progress within our society.”

As part of the initiative, SCTDA has set two main objectives including the promotion of education, training and professional development for women. To achieve this, the Authority has designed a customized women’s empowerment training program to address the key learning needs identified for 40 Emirati women who are fresh graduates. The promotion of equality through community initiatives and advocacy is also a focus area of the program. The initiative offers a ‘Career Path Plan’ that aims to support the success and empowerment of female Emirati professionals within the Tourism industry

SCTDA continues to provide opportunities and platforms that pledge commitment to promoting a women-inclusive economy, by organizing an array of training and skill development programs with an aim to drive participation and integration of women in the UAE’s economy.

Background Information

Sharjah Commerce and Tourism Development Authority

The Sharjah Commerce and Tourism Development Authority (SCTDA) was established in accordance with Emiri decree no. 5 for 1996, with the primary objective of promoting the emirate of Sharjah through planning and laying down strategies to promote tourism and commerce, undertaking activities to market and promote the emirate, and conducting appropriate market studies and surveys, including economic and social studies, and field studies and surveys.

As a public authority with a corporate body and independent budget, finance and administration systems, the SCTDA focuses on actively promoting the commerce and tourism activities within the emirate of Sharjah and increasing local, regional and international awareness of the emirate as a top tourism and commerce destination.

The SCTDA is committed to exploring and exploiting new and existing ways to promote the emirate, including participation in international exhibitions, conferences and other relevant events, and is also responsible for organising and hosting events taking place within Sharjah, including the annual Sharjah Water Festival and F1 Powerboat Grand Prix.

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