Shams Hosts a Free Workshop by Google on Digital Trends in Ramadan

Press release
Published April 22nd, 2018 - 11:45 GMT
The workshop was held at the Sharjah Gold and Shooting Club and attracted a number of business owners who are looking to better market their business during Ramadan.
The workshop was held at the Sharjah Gold and Shooting Club and attracted a number of business owners who are looking to better market their business during Ramadan.

Sharjah Media City (Shams), a Free Zone hub for innovation, hosted a workshop on ‘Marketing Trends in Ramadan’, conducted by a Google Representative, to introduce the businesses registered with Shams to marketing strategies they can tap into during the holy month of Ramadan.

The workshop was held at the Sharjah Gold and Shooting Club and attracted a number of business owners who are looking to better market their business during Ramadan. Conducted by Mr Andrea Silva, Head of Channel Sales at Google MENA and Mr Mukesh Pandey, Digital Marketer and Trainer. The sessions covered several topics on digital marketing, such as the impact of Ramadan on consumer habits, how to create engaging content and delivering mobile-first marketing campaigns.

“The holy month sees a shift in online consumer behavior within the region. Businesses will have a significant opportunity to engage with potential new customers. Web searches using the keywords ‘promotions’, ‘offers’ and ‘discounts’ double in volume during Ramadan,” said Google Representative Andrea Silva.

This workshop is one of a series planned by Shams to bring together startups working under its umbrella.  H.E. Dr. Khalid Al Midfaa, Chairman of Shams, said: “Sharjah Media City (Shams) is proud to collaborate with industry leaders like Google who are at the forefront of digital excellence.  We are committed to helping Shams-registered companies develop the essential digital skills required to support innovation and business growth”.

Background Information

Sharjah Media City (Shams)

Sharjah Media City (Shams) was launched in January 2017 to act as a catalyst for creative and media businesses to grow and thrive. Aiming to be a world-class media hub for innovative facilities and services, Shams covers a wide range of business activities available for those wishing to embark on their entrepreneurial journey in the UAE.

Our vision is to be a world-class hub for media and creativity in the region. Our mission is to make creative entrepreneurship accessible and inspire business growth. We foster a vibrant and connected ecosystem for innovators to live, learn and co-create.

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