Sharjah Commerce & Tourism Development Authority Embarks on a Roadshow to Far East Asia

Press release
Published September 24th, 2018 - 11:01 GMT
H.E Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority
H.E Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority

In line with its strategy to explore new horizons and reach out to new markets, the Sharjah Commerce and Tourism Development Authority (SCTDA) has begun its roadshow today (Monday, September 24) to Far East Asian markets in collaboration with Emirates Airline. These events, which will run until the 28th of September 2018, mark the Authority’s entry into the Indonesian, Malaysian and Singaporean markets for the first time.

Underscoring its commitment to enhancing the efficiencies in the tourism sector through partnerships and collaborative efforts, the Authority has started holding meetings which will take place during these five days with various public and private entities, officials and agencies in these markets aimed at building long-lasting relationships with them. These efforts complement the growth of the tourism and hospitality sector in Sharjah.

The Authority is keen to win new markets in the Far East region in line with its strategic efforts to attract more visitors by showcasing exceptional tourism offers during the roadshow, including key benefits and a wide array of tourism products in Sharjah.

Tourism is a key pillar in Sharjah’s economic diversification efforts, driving economic growth and boosting the emirate's gross domestic product (GDP). The sector has contributed more than AED 9 billion to the emirate’s total GDP of AED 102.5 billion, accounting for 8.8 per cent of the travel and tourism sector’s contribution to GDP. These achievements reflect the Authority's intensive efforts to promote and improve the sustainability of the sector. The roadshow is one among the series of events it plans to be held in the coming period to sustain the sector’s growth in the emirate.

H.E Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, said: "We are working on a clear plan and strategy in line with the directives of His Highness Sheikh Dr. Sultan bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to promote the tourism sector and make Sharjah a leading family destination in the world. Considering all the stakeholders in the public and private sectors and following the framework set forth in Sharjah Tourism Vision 2021, the tourism sector in the Emirate of Sharjah has been able to hold a distinguished position on the global tourism map and has become a major engine of comprehensive development today, paving the way to new touristic key markets. "

Badr Abbas, Senior Vice President - Commercial Operations Far East, Emirates commented: “Our partnership with SCTDA is aimed at exploring the tourism potential from the Far East Asian markets and to drive more visitors to the UAE. The services that we operate to these markets, with flight frequencies up to five times daily to select destinations, offer choice and convenience to travellers. Coupled with our award-winning Emirates experience which reflects the high hospitality and service standards that the UAE is known for, we can make a positive contribution to the achievement of the goals pursued by the Authority. This collaboration is also aligned with Emirates’ strategic objectives to be the airline of choice for passengers from the Far East and supports the collective efforts to raise the country’s profile in the global tourism landscape.”

The participants in the roadshow include leading tourism and hospitality providers from the emirate, including Ramada Sharjah, Hilton Sharjah, SATA (Sharjah Airport Travel Agency), Sheraton Sharjah, Holiday International Sharjah, Rida International and Cozmo Travel.

Background Information

Sharjah Commerce and Tourism Development Authority

The Sharjah Commerce and Tourism Development Authority (SCTDA) was established in accordance with Emiri decree no. 5 for 1996, with the primary objective of promoting the emirate of Sharjah through planning and laying down strategies to promote tourism and commerce, undertaking activities to market and promote the emirate, and conducting appropriate market studies and surveys, including economic and social studies, and field studies and surveys.

As a public authority with a corporate body and independent budget, finance and administration systems, the SCTDA focuses on actively promoting the commerce and tourism activities within the emirate of Sharjah and increasing local, regional and international awareness of the emirate as a top tourism and commerce destination.

The SCTDA is committed to exploring and exploiting new and existing ways to promote the emirate, including participation in international exhibitions, conferences and other relevant events, and is also responsible for organising and hosting events taking place within Sharjah, including the annual Sharjah Water Festival and F1 Powerboat Grand Prix.

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