Shoe Mart rings in ‘Back to School’ with a stellar giveaway this month

Press release
Published August 17th, 2011 - 07:56 GMT

Back to School Campaign from Shoe Mart
Back to School Campaign from Shoe Mart

‘Back to School’ brings on board unending nerves and bag full of excitement for both kids and parents at the onset of a new academic year. Shoe Mart the region’s leading retail haven for shoes, bag’s and other must haves have launched a unique ‘ Back to School’ Campaign this season for every little boy & girl. 

The campaign entitles every purchase of school shoes and/ or a school bag from Shoe Mart’s new collection a funky stationery set.  The unique colorful set includes a pen, pencil, eraser, sharpener, whistle, ruler and a tape dispenser. An essential school kit for every child making a new start.

The Shoe Mart ‘ Back to School’ Range includes pumps and Mary jane’s in straps for girls and court shoes. For boys they have moccasins adorned with buckles or straps. A vivid range of colors and cartoon characters are seen on various school bags in the range. Also available in store are school essentials such as lunch bags and water bottles. 

Movie sensations and child artists such as Selena Gomez, Hannah Montana and High School Musical allow children to latch on to the feel-good factor. Girls will have every reason to flaunt the cotton candy pink colour with charming characters.

Boys will speak louder with Ben 10, Hot Wheels and Transformers creating action packed fun. They would also get to take to school pencil cases and other stationary items with their favourite characters on em.

“Shoe Mart strives to deliver to every customer, from kids to adults. ‘Back to school’ this year offers a great collection to choose from along with an amazing gift exclusively at Shoe Mart stores. So gear up for the new academic year with Shoe Mart’s attractive ‘Back to School’ collection.”: said Raymond Healey, General Manager of Shoe Mart.

The ‘Back to school’ collection is up for grabs across all Shoe Mart stores from the 1st of August until 15th of September. 

Background Information

Shoe Mart

Part of the Landmark Group, SHOEMART was founded in Dubai in March 1990 and has since expanded to over 163 stores across 13 countries worldwide.

Featuring an extensive collection of fashionable, contemporary footwear and bags, as well as a vast array of accessories, our products walk the line between trendy and classic. In addition to their own collections, SHOEMART proudly represents international brands such as Carpisa, Ecco, Dumond, Foot Solutions, Kurt Geiger, Nose, Pablosky, Radley, Steve Madden and Via Uno. 

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