Sony announces launch of new Alpha 57 (SLT-A57)

Press release

Published April 19th, 2012 - 10:03 GMT

Al Bawaba

Sony, the leading consumer electronics brand, today announced the launch of the new Alpha 57 (Alpha SLT-A57) with Translucent Mirror Technology, which directs incoming light to the CMOS image sensor and the AF sensor at the same time to enable high-speed continuous shooting up to 12fps and full-time continuous Auto Focus in still and video shooting.

The 57 brings together a 16.1 mega pixel Exmor^® APS HD CMOS sensor and the latest generation BIONZ engine to reproduce remarkably accurate images with stunningly low noise across a wide ISO 100–16,000 range. Framing, focusing and real-time preview can be achieved on the camera’s high-resolution Tru-Finder™ that offers a wide viewing angle. The electronic viewfinder additionally permits photographers to capture exactly what they see on the screen.

The 57 is equipped with an exclusive Auto Portrait Framing feature that uses face detection and ‘rule of thirds’ to help beginners compose professional quality images. Sony’s proprietary By Pixel Super Resolution Technology allows cropped images to maintain their full resolution. Additionally copies of the cropped and original photos are saved, giving users total freedom to edit their images at convenience.

The 57’s Clear Image Zoom enables users not quite ready to invest in expensive telephoto lenses to explore zoom photography with impressive results. The technology analyses every pixel in an image and optimally processes them in accordance with Sony’s unique database. This allows users to achieve up to 2.0x zoom with image quality that remains almost indistinguishable from an optical zoom lens.

A successor to the highly popular 55, the 57 is a new addition to Sony’s SLT series that combines sophisticated design with new shooting advances, making professional specifications an affordable feature.

Sony is consistently engaged in reviewing its manufacturing operations and business practices to ensure products are developed in an environmentally responsible manner. In line with this agenda, the Alpha 57 uses recycled plastic in its chassis and includes up to 10 per cent of recycled material.

The 57 will be available in Sony showrooms and other authorized outlets shortly.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.