Sony launches world’s smallest and lightest 4K consumer camcorder

Press release
Published June 12th, 2014 - 09:50 GMT

Sony Middle East and Africa FZE today announced the launch of the latest 4K Handycam - FDR-AX100E - approximately 75 per cent smaller and 66 per cent lighter than the previous FDR-AX1E, making it easy for one-handed use and portability. 

The newest 4K Handycam AX100E from Sony is particularly ideal for people who wish to capture and enjoy their special memories on their 4K BRAVIA TV in the highest possible resolution. 

Detailed Images 

Back illuminated 1.0-type Exmor R CMOS sensor captures flawless 4K Ultra HD images.

4K sensor paired with Ultra-powerful BIONZ X processor. 

The FDR-AX100E is the first 4K Handycam that features the 1.0-type Exmor R CMOS sensor that is far larger than the sensor in normal consumer camcorders. Capturing flawless 4K Ultra HD images (3840 x 2160 pixels) with four times the detail of Full HD, the sensor also allows beautiful ‘bokeh’ background blur effects – even when shooting outdoors in sunny conditions. 

The pairing of the 4K sensor with the powerful processor enables area-specific noise reduction and detail reproduction technology for incredibly vivid and lifelike footage. Together with the camcorder’s advanced Cinematone Gamma/Colour function, progressive 25p recording gives a rich look to your footage. 

Professional 4K Shooting 

ZEISS lens guarantees flawless movies and still images. 

The Handycam AX100E uses a newly-developed ZEISS Vario-Sonnar T lens which works in harmony with the large 1.0-type sensor and the BIONZ X processor assuring flawless movies and still images. While shooting with the handheld, the Optical SteadyShot keeps footage smooth and stable for more polished results. 

Dual Video Recording 

Record high quality movie clips and ready to share MP4 files.

In another 4K Handycam first, Dual Video Recording lets you simultaneously record in both formats capturing movies in XAVC S or AVCHD formats to view, edit and enjoy with the highest resolution. At the same time, a more compact lower-resolution copy of your footage is recorded in MP4 format. After shooting, just touch your NFC-enabled smartphone or tablet to wirelessly transfer web-friendly MP4 clips from the AX100E for quick online sharing. 

Capture high speed action in HD quality (1280X720) and enjoy footage edited on your PC in silk-smooth slow motion – just like a TV action replay that shows every moment of that decisive penalty kick. 

Easy playback on 4K TV

Converts 4K footage to very high quality 2K (Full HD).

4K playback can be trimmed on a specific area. 

Playback of video and still photos on your 4K TV is as simple as connecting the supplied HDMI cable. Even if you’re not watching on a 4K set, you can enjoy super-sampled Full HD Playback which automatically down-converts 4K footage to very high quality 2K (Full HD), using the enormous amounts of data in every 4K frame for spectacular results. 

As an extra refinement, touching the camcorder’s display during 4K playback trims the area immediately round the area you’ve touched for playback as a Full HD movie. 

Pro-style editing and creative features 

OLED Tru-Finder offers wide angle view.

‘My Voice Cancelling’ reduces vocal frequencies. 

The Handycam AX100E puts you firmly in control of crafting beautiful-looking 4K images. 

A choice of selectable clear, 1/4 filter, 1/16 filter or 1/64 ND (Neutral Density) filters adjusts light levels entering the lens. This gives video-makers the freedom to precisely control shutter speed and aperture for greater creative possibilities. 

The new addition of My Voice Cancelling automatically reduces vocal frequencies from immediately behind the camera, while your subject’s voice remains unaffected. So now those unintentional commentaries and asides are magically reduced from the soundtracks, letting your subjects speak for themselves. 

Connect wirelessly with your phone, tablet or TV

PlayMemories Mobile app enables easy transfer.

NFC enabled mobile device activates Smart Remote Control. 

Built-in Wi-Fi and NFC lets you wirelessly transfer movie clips and photos from Handycam to your smartphone or tablet at a single touch. To get started, just download the free PlayMemories Mobile app for your iOS or Android device. 

Wi-Fi also allows wireless playback of content stored on Handycam on your networked TV (DLNA renderer compatible TV and access point are required: not compatible with XAVC S format). 

Touching Handycam with your NFC-enabled mobile device also activates Smart Remote Control. Start and stop recording with your mobile – it’s ideal for group scenes or solo performances when you don’t want to run from the camcorder back into the scene once recording’s started. 

The new FDR-AX100E 4K camcorder is now available in UAE at all Jumbo outlets and select electronics retailers in the UAE.

Background Information


In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) 
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory 
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." 
Symbolizing Sony's spirit of challenge to "do what has never been done before," 
the company has continued to release countless "Japan's first" and "world's first" products.

PR Agency

APCO Worldwide

APCO Worldwide
Dubai Properties Group,
3rd Floor Zone A,
Dubai Knowledge Village,
P.O. Box 500746
United Arab Emirates

PR Contact

Contact Name
Mina Kiwan
Contact phone
Contact mobile
Contact fax
+971 (0) 4 368 8001
Contact email

Previous PR’s

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content