Step Up the bass with Sony's new XB920 headphones

Press release

Published June 23rd, 2013 - 04:51 GMT

Al Bawaba

Sony, the leading consumer electronics and entertainment brand, today named Lebanese pop star, Ramy Ayach, as the brand ambassador for the new Sony XB920 headphones that feature a deep bass sound.

Teaming serious sound quality with ultimate styling, the new MDR-XB920 headphones from Sony takes its cue from the latest music trends and provides club music lovers with a whole new look that brings the party right to their ears.

Famed across the Middle East for his chart-topping albums and music career spanning over 15 years, Ramy Ayach is ideally positioned to highlight and promote the XB series of headphones.

Speaking on the ambassadorship, Ayach said: “I am very pleased to be associated with the Sony XB Headphones - a product that can truly bring out the soul of the song. This is from a person who loves music and the sound of every note in its fullness.”

“The new Sony XB920 headphones offer a truly remarkable deep bass experience for the user, as it wonderfully reproduces the lowest bass notes to give a whole new feel and effect to modern music. The foldaway feature of the headphones is great and unique as well, especially since it increases portability and storage ease more than bulky alternatives. Sony has certainly upped its portfolio with the XB series, and I am already hooked on to the Sony XB920 and look forward to working with the brand.”

The new MDR-XB920 headphones from Sony - In tune with the music scene

The stylish and chic XB920 makes a bold sonic statement with huge 50mm driver units and high-energy neodymium magnets for a dynamic frequency that faithfully reproduces every note, from the deepest bass to highest treble.

Thanks to the latest evolution of Sony’s Advanced Direct Vibe Structure, extreme sub-bass is heavier and more compelling than ever. It’s enhanced by a smooth refinement in low/midrange response to satisfy a wide range of modern music lovers.

Deep bass sound is just the beginning. The MDR-XB920 partners serious sound with refined, ultra-premium new looks that feature real aluminum accents. Take your favourite sounds anywhere: the headphone’s ear-cups swivel flat for travel, neatly saving space in a rucksack or bag. There’s also an alternative detachable cable and inline remote/microphone supplied for fingertip control of your MP3 player or hands-free chatting on your smartphone.

The new MDR-XB920 headphones by Sony are available in Lebanon from 20th June 2013.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.