Sony launches VAIO Z series notebook in Middle East

Press release

Published August 23rd, 2011 - 09:58 GMT

Al Bawaba

Sony, the leading consumer electronics brand, today announced the launch of new VAIO Z Series, an ultimate mobile PC that blends ultra-desirable styling and premium carbon fiber with no-compromise specifications and innovative productivity features.

Weighing only 1.165 kg, the new VAIO Z Series notebook PC from Sony targets professionals who demand absolute performance and mobility. Its high-resolution full High Definition display with an anti-reflective glossy finish provides exquisite images with vivid colours covering 96 per cent of the Adobe RGB color gamut.

The VAIO Z is also equipped with the second generation Intel Core i7 processor and a high speed SSD RAID 0, offering remarkably fast operation. With the Quick Boot function saves precious time by loading Genuine Windows 7 Professional in approximately 14 seconds.

The performance of VAIO Z Series is taken to new extremes by the unique Power Media Dock, a docking station that links with VAIO via an optical cable. The proprietary port can also be used to attach regular USB devices to VAIO when it is not docked. The notebook comes with a stylish design-match stand, and the Dock is also layout-free.

Featuring high-speed I/O data transfer based on the architecture codenamed ‘Light Peak’, the Power Media Dock boosts graphics performance while providing a wide connectivity options and slot-in Blu-ray Disc drive.

The VAIO Z features an AMD Radeon HD 6650M with 1GB VRAM built-in. This high-performance graphics accelerator assures crisp and smooth results, from 3D CAD to gaming.

With Power Media Dock added, VAIO Z Series can manage up to four displays (including the notebook screen) via HDMI and/or VGA output ports. In this configuration, VAIO Z Series makes a compelling choice for design, finance and science professionals who need to work across several screens simultaneously.

The VAIO Z Series offers 6.5 hours of continuous use. By attaching an optional Sheet Battery, the battery life will be extended to 13 hours, to get more than a day’s work done on a single charge. The Sheet Battery can be charged separately from the PC and added without removing the internal battery. The shape is also full-flat which makes the VAIO Z Series stay full-flat to easily carry out even when the Sheet Battery is attached.

VAIO Z Series delivers a richer communication experience. Digital noise-cancelling headphones will let you listen to music without distraction. The beam-forming microphone directivity and HD web camera powered by Exmor technology ensures clearer communication. Also, the Backlit keyboard automatically illuminates when the sensor detects that the room is too dark, as a result of which the letters glow, making it convenient for the user to work even in a dark environment.

The new 2011 VAIO Z Series of ultra-mobile performance notebook PC is currently available in the UAE at select official VAIO outlets.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.