Sony wins ‘Best Camera of the Year’ giong at Gitex 2015 - Hot Stuff Awards

Press release

Published October 20th, 2015 - 08:31 GMT

كاميرا α7R من سوني

Sony Middle East has won the ‘Best Camera of the Year’ Award for its α7R camera at the Gitex 2015 - Hot Stuff Awards at Dubai World Trade Centre.

The α7R camera delivers an innovative imaging experience with the world’s first 42.4 MP, back-illuminated 35mm full-frame sensor. The mirrorless cameras are the growth category in the global camera business, and thanks to many innovations from Sony, Sony is continuously delivering game-changing imaging products that are evolving the way enthusiasts can see and capture the world. By harmonising high resolution, sensitivity and speed, Sony is delivering a high-level full-frame imaging experience unlike anything else in market today.

Since its launch in 2013, the Gitex Hot Stuff Awards backed by Stuff magazine has grown from strength to strength. The magazine selects the most exciting and innovative tech products released during the year. Awards are handed out to the best gadgets from around the world in the categories of ‘Best Mobile of the Year’, ‘Best Laptop of the Year’ and ‘Best Tablet of the Year’, to name just a few.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.