Starwood Hotels and resorts expands presence into Iraq

Press release
Published April 29th, 2012 - 06:37 GMT

Starwood Hotels and Resorts Worldwide, has signed an agreement with BCD Co. to manage a new-build Sheraton hotel in Erbil, Iraq. Scheduled to open in 2015, the Sheraton Erbil Hotel will mark the re-entry of Starwood in the country after 20 years. 

Located in the new part of the city, approximately 10 minutes from Erbil International Airport, the Sheraton Erbil Hotel is situated along the new ring road offering guests easy access to the city and its key attractions such as the historic Citadel, Sami Abdul Rahman Park, the largest green area in the region, and downtown Erbil. 

“We are delighted to partner with BCD as we re-introduce Starwood to Iraq with Sheraton, our most iconic brand,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The opening of the new Sheraton Erbil Hotel further underlines Starwood’s commitment to growth and expansion in the region.” 

Mr. Saad Aldoski, Partner, BCD Co. commented: “We are excited to work with Starwood and the Sheraton brand on our first hotel development in Erbil. We believe that our partnership with a globally recognised hotel operator such as Starwood will set new hospitality milestones in Iraq and that Sheraton’s strong reputation will assist in further supporting Erbil as the country’s commercial hub.” 

The new Sheraton Erbil Hotel will comprise 221 guest rooms and 39 suites. The hotel will also feature extensive dining, conference and leisure facilities as well as signature Sheraton amenities including the all-white Sheraton Sweet Sleeper® bed, a Sheraton Club Lounge and Sheraton Fitness programmed by Core Performance as well as a signature spa, including an indoor and outdoor pool. 

The hotel’s business facilities will feature a 720-square metre ballroom, a conference centre, four meeting rooms and a business centre including six private offices. The hotel will also feature [email protected] experienced with Microsoft, a unique communications hub delivering the technology modern guests expect and require while on the road. 

Located in northern Iraq, Erbil is the capital of the Kurdistan Autonomous Region and is emerging as the country’s commercial hub. The city is served by Erbil International Airport with a growing number of international airlines connecting through Erbil.  

Starwood currently operates close to 50 hotels in the Middle East, which includes 16 Sheraton hotels. The company is set to open more than 30 hotels in the region over the next few years. In addition to the Sheraton Erbil Hotel, this will include five Sheraton hotels including one in Saudi Arabia, two properties in Pakistan as well as the Sheraton Dubai Sheikh Zayed Road Hotel and Sheraton Sharjah Hotel & Resort in the United Arab Emirates. 

Background Information

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees. 

Sheraton Hotels & Resorts

From 1937 to today, this is how we’ve led the transformation of travel from the heart of communities around the world.

 

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