Sun & Sand Sports to host Thierry Henry for PUMA’s #LegendChallenge

Press release
Published November 9th, 2015 - 10:18 GMT
Thierry Henry
Thierry Henry

Sun & Sand Sports and PUMA are giving UAE football fans the opportunity to showcase their football skills for a chance to meetfive-time French footballer of the year and PUMA brand ambassador, Thierry Henry through the launch of the PUMA #LegendChallenge.

Starting today, the PUMA #LegendChallenge will see football fans compete for the highest score at the football trail zone at Sun & Sand Sports’ flagship store in The Dubai Mall. Fans recording the highest score throughout the week will get to meet the 1998 World Cup winner at an exclusive in-store event on 12th of November. Fans will also be encouraged to share their skills and scores with the world, through posting the results on social media under the hashtags #LegendChallenge and #ForeverThierry.  

During the event, winners of the PUMA #LegendChallenge will have a once-in-a-lifetime chance to meet the ex-Arsenal superstar face-to-face, as well as impress him at Sun & Sand Sports’ football trial zone with the same soccer skills that got them a ticket into this highly exclusive event. Henry will also share inspiring stories and insights about his love for the beautiful game as he reflects on his much decorated career and aims to inspire a new generation of up-and-coming talent.

“We are thrilled to be offering fans the opportunity to meet football legend, Thierry Henry through the launch of the PUMA #LegendChallenge,” said Miquel Pancorbo, President of Sports at Gulf Marketing Group (GMG). “Thierry embodies the drive, dedication and skill that we want to inspire amongst aspiring footballers across the country and we look forward to inviting the winners of the #LegendChallenge to enjoy a once-in-a-lifetime experience at Sun & Sand Sports’ one-of-a-kind flagship store in The Dubai Mall.”    

“Thierry Henry is the first of many football legends and players that PUMA will bring to the Middle East. We’re thrilled to have him interact with football fans and give the audience an insight into his genius at the Sun and Sand Sports Store and hope fans will flock to The Dubai Mall over the next few days to try their luck at the #LegendChallenge” said Abdelhamid Oraibi, Head of Marketing for PUMA Middle East and East Africa.

Sun & Sand Sports in The Dubai Mall is an 18,395 square feet retail destination that sets a global retail benchmark with cutting edge facilities and advanced technology. The football trial zone is one of several state-of-the-art installations at Sun & Sand Sports’ flagship store, featuring a touch-screen that measures the accuracy of each shot, ranking players on a live, digital leader board.

Tickets to the 12th November cannot be purchased. The one off event is part of PUMA’s Forever Faster Campaign, which challenges individuals and teams to put more energy into training and more positivity back into sport. However, 30 lucky football fans from the UAE will be given the opportunity to win a meet and greet with Thierry Henry by taking on a PUMA’s #LegendChallenge.

For more information on how to take part in PUMA’s #LegendChallenge, visit the Sun and Sands Sports Store in The Dubai Mall. 

Background Information

PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete. 

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Bassel Barakat
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