Tetra Pak to showcase Saudi products at the world’s largest food and drink exhibition

Tetra Pak, the world leader in food processing and packaging solutions, revealed that it will showcase Al Rabie and Saudia products at Anuga FoodTec, the world’s largest food and drink exhibition. Anuga FoodTec is taking place in Cologne, Germany from 27 to 30 March 2012. 

Local Saudi products that Tetra Pak will showcase at Anuga FoodTec are Al Rabie’s chocolate drink packed in TPA 330 Sq DreamCap packs and Saudia’s Golden Taste drink packed in TBA 1000 S ReCap . About 40,000 visitors of the Anuga FoodTec exhibition will have the opportunity to taste these beverages as well as the chance to see first-hand the benefits of Tetra Pak’s innovative technologies. 

Tetra Pak’s theme at Anuga FoodTec, “Today, Tomorrow, Together,” highlights the long term partnership that Tetra Pak has with its customers and stakeholders, and the relationship it hopes to foster with its prospective customers. 

Riccardo Castagnetti, Marketing Director of Tetra Pak Arabia, said: “We are very pleased to offer visitors two products coming from leading brands in Saudi Arabia. At Tetra Pak, we have the vision, to make food safe and available everywhere and we work with our customers to drive the message of protection behind our packs” 

“At Anuga FoodTec, we will be revealing Tetra Pak’s new innovations and advances in the food processing and packaging solutions industry,” Riccardo added. “Tetra Pak recognises the importance of research and development in the industry, and strives to offer customers the newest technologies to maintain the safety and quality of beverages for consumers.” 

Tetra Pak’s 4,800 sq m stand at Anuga FoodTec will showcase the company’s strong current products and services offering, alongside a range of innovations for the future. Specific areas of focus will include the consumer experience, the environment and customer performance. 

With sales of almost AED 51.2 billion (€10.5 billion in 2011) and over 167 billion packs sold worldwide, Tetra Pak adopts a long-term investment strategy on innovation to ensure it continues to deliver products and services that meet the changing needs and expectations of customers and consumers.  With this goal in mind, the company invests around 4 per cent of its annual sales in research and development, supporting 11 R&D centres around the world. Today, it owns more than 5,100 individual patents for the packaging and processing of liquid and semi-liquid food. 

Tetra Pak Arabia has a major production facility in Jeddah (KSA) and offices in GCC and Yemen. Tetra Pak supplies close to 7 billion packs a year in the Arabian Peninsula region alone.