A third Nespresso boutique opens in the United Arab Emirates offering the Ultimate Coffee Experience

Press release
Published December 22nd, 2011 - 10:33 GMT

Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its success story with the opening of its third boutique in the United Arab Emirates, specifically in Dubai at the Mall of the Emirates in addition to its already existing boutiques in Dubai Mall and Abu Dhabi Mall.

Located at the Mall of the Emirates, the Nespresso Boutique will serve a discerning clientele in one of the world’s largest shopping and entertainment destinations, which is home to the world’s most luxurious and fashionable brands.

Nespresso is a highly regarded world renowned brand, and the Mall of the Emirates boutique will be instrumental in reinforcing the company’s trilogy concept: a wide selection of single-serve Grand Cru coffees, smart coffee machines and unmatched personalized service. More than 10 million Nespresso Club members are loyal to the brand, which is present in more than 40 countries.

 “We are proud to introduce this revolutionary new retail model to the region. Nespresso prides itself on offering the ultimate coffee experience, which includes informed and personalized engagement with each and every customer. With this new boutique we have taken the in store experience to a new level. From tasting of our range of Grand Cru coffees to the discovery of our latest machines and accessories, every need will be met in a unique and personalized way,” commented Jean-Marc Dragoli, Market Director of Nespresso Middle East Africa and Caribbean.

Similar to the company’s Boutiques worldwide, the Mall of the Emirates Boutique is staffed with Nespresso Coffee specialists to help guide consumers through the varied selection of award-winning single-serve coffee machines and 16 Nespresso Premium Blends. The Boutique will also offer a range of accessories, as well as Special and Limited Edition coffees and products. 

“This new address is a direct response to consumer demand offering Nespresso coffee lovers premium coffee capsules in a new luxurious mall” said Jean Zoghzoghi, General Manager of Perfetto, the exclusive distributor of Nespresso in UAE “While our customers are accustomed to ordering via the Nespresso Customer Relationship Center, or by visiting the boutique at the Dubai Mall, an additional retail outlet allows them to fulfill their needs at their nearest location.”

Sleek and stylish, the Boutique offers a warm, inviting environment in which customers can comfortably peruse Nespresso’s full range of machines and products. Customers will also be able to sample Nespresso’s Premium Blend coffees in the boutique’s Coffee Room, created for visitors who wish to enjoy the ultimate Nespresso coffee experience by immersing themselves in the art of Nespresso coffee tasting.

Background Information

Nestlé Nespresso

Nestlé Nespresso SA is the pioneer and market leader in highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso has a presence in more than 50 countries and 5500 employees. In 2010, it operated a global retail network of 215 exclusive boutiques. Nespresso achieved global 2010 sales of more than CHF 3 billion and organic growth of more than 20%. 

Mall of the Emirates

Mall of the Emirates is the world’s first shopping resort, in the heart of Dubai.

It features about 630+ brands, in an area of 233,467 sqm. It includes department stores, fashion and lifestyle. It also has sports, electronics, home furnishing and the largest Carrefour in the city. 
The mall is the perfect destination for families. It offers fun attractions and activities such as Magic Planet, VOX Cinemas and Ski Dubai. On top of that, with more than 100 dining and café selections, the mall has something for everyone.
Mall of the Emirates provides an unmatched luxury, with more than 80 of the world’s most renowned designer brands. 
For the guest's comfort, the mall has two adjoining hotels. The 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.

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