Top Things to Do on the Opening Day of Dubai Shopping Festival

Press release

Published December 23rd, 2018 - 01:05 GMT

Dubai Shopping Festival (DSF), Dubai’s annual citywide shopping festival will return on 26 December until 2 February, bringing tourists and residents five weeks of unbeatable sales, incredible shopping experiences and family entertainment.

To mark the occasion, organisers Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, has highlighted the best things to do on the opening day of DSF. From super sales to classical concerts, there’s something for everyone to enjoy.

Get to the shops early: DSF will kick off in style with savings of up to 75 per cent on 700 brands and over 3,200 participating outlets across the city - get to the malls early to grab the best bargains with sales starting from 10am.
Shop ‘til you drop: Enjoy even more savings with a huge 12-hour sale across Majid Al Futtaim malls giving customers further discounts ranging between 25 to 90 per cent off from 12pm to 12am on 26 December. Starting at midday and running through to midnight, brands in fashion, beauty, homeware and lifestyle will be on offer at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, My City Centre Al Barsha and City Centre Al Shindagha.
Drive away with an INFINITI QX50: Be in with a chance to win a daily prize of an INFINITI QX50 plus AED 150,000 daily in mega raffles. To enter the INFINITI mega raffle draw, customers need to purchase a raffle ticket for AED 200.
Watch mesmerising fireworks: To celebrate the launch of DSF, a host of lifestyle destinations will put on spectacular fireworks displays across various locations including Al Seef at 8.30pm, La Mer at 9.00pm and The Beach opposite JBR at 8.00pm every Thursday and Friday. Exclusive for the DSF Opening Day only, Dubai Creek and Dubai Festival City will put on a display across all of its five locations at 8:30pm.
Bag a Kiehl’s tote: Throughout DSF, beauty-lovers can pick up a complementary exclusive ‘Kiehl’s Loves Dubai’ tote bag if they spend over AED 550 in the Kiehl’s store in The Dubai Mall, or at the Kiehl’s concession stand in Bloomingdales.
Watch a piano recital: Classical music-lovers can enjoy a piano recital by highly esteemed Russian-Swiss pianist Konstantin Scherbakov in the Royal Ballroom at The One and Only Royal Mirage. Performing on 26 December at 8pm, Scherbakov will play pieces by Beethoven, Liszt and Chopin.
Shop, play and win: Everyone is invited to shop, play and win this DSF at City Centre Mirdif. Between 26 December and 30 January, shoppers will get the chance to win instant prizes depending on how much they spend in shops across the mall. A Spend and Win promotion will also launch at City Centre Deira to kick off unbeatable discounts from over 370 stores and give shoppers the chance to win a 2019 Toyota Land Cruiser and instant prizes.
Learn about the history of Dubai Creek: Residents will be able to soak up the history of Dubai Creek this festival with the Al Seef Heritage Souq, a brand new activation at the Al Seef shopping district. Featuring education programmes, entertainment, a shopping market and rewarding ways to win, there will be lots of exciting activity happening throughout.
Get a taste of Miami: Enjoy that laid-back feeling at the Miami Vibes pop-up food carnival, running until 31 December at City Walk. Featuring unique dining concepts and vibrant, Insagrammable décor, this is the ultimate cool hangout.

In addition to the series of incredible sales and promotions, DSF will also offer an extensive line-up of exciting events and activities for residents and visitors to choose from including concerts by music icons and free-to-attend family-oriented activities in malls and activations by leading brands. For more information, please visit www.mydsf.ae or @DSFSocial and #MyDSF for the latest news, information and events.

DSF is supported by strategic partners which include: Emirates Airlines, Emaar (The Dubai Mall), Majid Al Futtaim, AW Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat. The key sponsors include: VISA and Jumbo.

Background Information

Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.