Toshiba gives KSA a preview of what is to come

Toshiba will soon be launching its latest storage solutions innovations in the Middle East. In line with this, Toshiba Gulf FZE recently held product events in KSA, one of the many GCC countries where Toshiba sustains enviable brand equity and record sales. 

Both the November 10^th event held in Holiday Inn, Riyadh and the November 13^th event held in Marriot, Jeddah were well-attended by Toshiba’s channel and retail partners. 

Santosh Varghese, General Manager, Digital Products and Services, Toshiba Gulf FZE said,” Toshiba considers the local teams and partners in the GCC a very important part of the business, as they are the first point of contact for clients wanting to know more about the latest innovations from our brand for storage solutions. Toshiba endeavors to keep the team empowered through product and service trainings throughout the year.” 

According to Mr Noor Al Tabbaa, General Manager of MTC-KSA, Toshiba is a well known brand in Saudi Arabia but more in the hardware side but this event highlighted their strength in reliable flash memory and hard disc storage segment as well as other value added supporting technology. 

The occasion, in addition to refining the sales staff’s knowledge about Toshiba’s current storage solutions, also served to give the company’s partners a special preview of Toshiba’s upcoming line up which will be launched shortly. 

Most importantly, Toshiba announced to its KSA partners the company’s Tier 1 program for storage solutions, which includes detailed plans to strengthen focus on the profitable KSA market beginning 2015.