Toshiba presents latest innovations at GITEX Shopper

Press release
Published October 5th, 2015 - 05:24 GMT
Toshiba stand at GITEX Shopper Autumn edition
Toshiba stand at GITEX Shopper Autumn edition

The time has come once again for the biggest consumer electronics event in the region. Join Toshiba Gulf FZE from October 3rd to 10th at the GITEX Shopper Autumn edition in Dubai World Trade Centre, as the tech giant showcases its latest innovations in computing and storage.

Electrifying Innovations

On the company’s participation in the event, Toshiba Gulf FZE’s General Manager for Digital Products and Services, Mr. Santosh Varghese, shares, “the 25th GITEX is very timely for Toshiba, as we are also celebrating our 30th year in the notebook PC industry. Toshiba has now begun launching our latest convertible laptop models and innovative storage solutions, with additional surprises, that will surely excite consumers.”

Noteworthy Convertibles

Toshiba’s latest line up of convertible laptops to be displayed at the event, namely the Satellite L10W, Satellite L40W, Satellite S50W, and the Portégé Z20t, have been designed to address the specific needs of different groups of consumers. What these models have in common is that they all have the computing power to multitask efficiently without compromising mobility.

Remarkable Storage Solutions

The newest storage models by Toshiba will also be on display. Included in the range are the Canvio Connect II that comes in different colours and is available with up to 3TB of storage; as well as the wireless models AeroMobile (128GB) and AeroCast (1TB) which boast the ability to stream files with up to eight different devices.

Exciting Surprises

Toshiba’s exclusive Buy-back Offer returns this year, where GITEX shoppers can exchange their old PCs for discounts when buying a new Toshiba product. They can also get deals when upgrading their old operating systems.

Additionally, shoppers get a chance to participate in Toshiba’s Play & Win promotion, where any GITEX shopper is welcome play golf for free in order to win discount vouchers worth AED50, AED100, AED150 or AED200 instantly. These vouchers can be redeemed when purchasing any Toshiba laptop. The detailed mechanics of the promo are available at the Toshiba stand.

For entertainment, GITEX shoppers can enjoy live performances by local talents of the latest Toshiba song which has now become a popular online sensation. A performance will take place every hour throughout the entire week.

As part of the demonstration of how the new Portégé Z20t works its magic, caricature artists will be present at the Toshiba stand, offering to draw portraits of shoppers for free.

Background Information


Founded in 1965, Toshiba America, Inc. (TAI) is a subsidiary of Tokyo-based Toshiba Corporation and the holding company of six Toshiba operating companies that offer a broad range of products and solutions for the residential, commercial, and industrial sectors.

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