Toyota Cultivates Strawberries and Cherry Tomatoes to Combat Climate Change

Toyota continues to go beyond mobility in pursuit of a carbon-neutral future by addressing weather-related uncertainties and market fluctuations within the agriculture sector. At Toyota’s Kamigo Plant, which produces Crown and Lexus model engines, four strawberry varieties are being cultivated in experimental greenhouses. Meanwhile, the Myochi Plant is doing its part by growing cherry tomatoes.

Established in April 2022 with the help of farmers, these greenhouses are now thriving. Vehicle production and agriculture, two seemingly disparate practices, now go hand in hand thanks to the Toyota Production System (TPS). This economical approach, which produces up to 1.5 times the yield of a similarly sized operation, employs systematic cultivation methods to achieve high-added value while reducing production costs.

This initiative’s success may also contribute to enhancing the future profitability of farmers through their adoption of efficient agricultural systems and other forms of technical support provided by Toyota.

The strawberries and cherry tomatoes are now being served to Toyota employees free of charge, a testament to the company’s interest in employing novel methods to achieve carbon neutrality across all its factories by 2035.

About Markazia

Markazia is the sole distributor of Toyota, Lexus, Hino trucks and Yamaha motorcycles and scooters in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.

Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.

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