The Toyota Hilux AT38 used for North and South Poleexpeditions conquers the UAE desert for the very first time

Press release
Published June 25th, 2012 - 09:34 GMT

Al Bawaba
Al Bawaba

Al-Futtaim Motors the exclusive distributor of Toyota vehicles in the UAE will unveil new additions to the refreshed Xtremeline-up that includes the forever tough Hilux, the agile FJ Cruiserand the legendary Land Cruiser-which has been available with ‘Xtreme’off road performance modifications since its initial launch back in 2009. Al Futtaim Motors exclusively commissioned the XtremeRange with Arctic Trucks, the Icelandic off-road modification specialists famous for re-engineering cars to go to places they have never been before.

As a celebration of the 2012 Xtreme range, Al-Futtaim Motors flew in the unbeatable Hilux AT38, used by the popular British TV show BBC Top Gear in its adventure to the Magnetic North Pole in 2007, where it carried the film crew 1400 kilometers, over sea ice, bolder fields and number of small islands. The same Hilux was also driven in 2010 by a group of scientists to Iceland’s “Eyjafjallajökull” volcano during the time of its infamous eruption.

The Hilux AT38 made its first UAE appearance at the acclaimed Motoring Middle East Meet on 15 June 2012 and will remain with Al-Futtaim Motors for the next two months where it will be taken into a road show across the emirates.

Andrew Squires, National Sales and Distribution Manager of Al-Futtaim Motors Toyota commented saying: “The Hilux AT38 has proved to be invincible in the most extreme cold weather conditions. It has been used for expedition to the North and South poles and now we are very excited to see it conquering the hot dunes of the UAE desert. Al-Futtaim Motors is keen on sharing with the people of the UAE this exceptional vehicle’s feature and enabling them to check for themselves what makes it unstoppable even in the toughest and most extreme terrains and conditions”

He added: “We are very proud to be partnering with Arctic Trucks for our new refreshed Xtreme line-up, as they have proved to be capable of modifying cars to tackle the strictest and harshest conditions that not any off-road vehicle can go through, without coming at a cost of the vehicle’s appearance and every day comfort.”

All off-road vehicles modified by Arctic Trucks maintain the comfort that customers expect from a modern car, but come with the extra edge of being capable to go to places that no other vehicle can; and with additional modifications available, individuals can truly take their Toyota to a higher level. This reputation and experience has made Arctic Truck vehicles popularamong highly demanding institutions such as utility companies, police and military.

Background Information

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