Toyota joins the heat of the beats at Sandance

Press release

Published August 30th, 2012 - 09:45 GMT

Al Bawaba

Al-Futtaim Motors, exclusive distributors of Toyota in the UAE has signed an agreement with Atlantis, The Palm in Dubai to be the title sponsor of Sandance’s new season.

The award-winning five star music festival by Atlantis, The Palm which will kick off on 12 October 2012, has unveiled their entire list of entertainers with the release of the early-bird tickets.

Committed to provide support until the end of the next 2012/2013 season, Toyota will engage the festival goers through interactive activations, high-tech displays, VIP treatment and innovative product launches.

Simon Frith, Managing Director Al-Futtaim Motors said: “Our support for Sandance is in line with Toyota’s global support for arts and music and reiterates Al-Futtaim Motors’ commitment to reach out for the youth at the places of their choice. With the recent launch of the Toyota 86 which is designed for the young at heart, and the expansion of the Xtreme line-up, Sandance is an ideal platform to connect with those who share the same sentiments.”

Atlantis is thrilled with the association with Al-Futtaim Motors Toyota,” commented HeikoSchreiner, SVP at Atlantis. “Being the market leader in the UAE, we are very confident that the Toyota brand will bring innovative additions to Sandance that will be enjoyed by our guests for the first time.”

Al-Futtaim Motors will be giving away general admission tickets through a series of competitions on Toyota UAE Facebook page as well as in-showroom draws.

Al-Futtaim Motors Toyota started its ventures into music events last year, with the sponsorship of the Skywards Dubai International Jazz Festival, and will continue its support for such popular events.

Background Information

Toyota

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Al Futtaim Group

As a diversified organisation, we bring the quality and reputation of more than 200 companies into your life. Al-Futtaim’s 42,000 dedicated employees are committed to helping you make the right choice – no matter your location or need – in sectors as varied as automotive, retail, real estate and finance.