The 2011 Middle East Coffee & Tea Convention, the only dedicated event for the coffee and tea industry in the Arab World, will again gather the UAE’s best baristas who will compete in the 3rd UAE Barista Championship from November 3 to 5, 2011, at the Meydan Hotel. Organized by International Conferences & Exhibition LLC (IC&E) in partnership with the Specialty Coffee Association of America (SCAA), the 3rd UAE Barista Championship, which is recognised as the most prestigious coffee competition in the Middle East, will determine UAE’s representative to the elite 2012 World Barista Championship in Vienna, Austria.
This year’s edition of the UAE Barista Championship will be live-streamed and watched by thousands of coffee enthusiasts across the world. World Barista Championship-certified (WBC) judges will evaluate the creations of about 30 of the UAE’s top baristas, who will each be required, during the competition, to prepare 4 espressos, 4 cappuccinos, and 4 original signature drinks to exacting standards in a 15-minute performance set to music of their choice. Each entry will be evaluated based on the taste of beverages served, cleanliness, creativity, technical skill, and overall presentation.
Anselm Godinho, Managing Director, International Conferences and Exhibitions (IC&E), organisers of the 2011 Middle East Coffee & Tea Convention, said: “The mission of the Middle East Coffee & Tea Convention is to raise the standard of the coffee and tea served in local retail outlets by raising public awareness and appreciation for the beverage. The knock on effect will lead to better training for staff working behind the espresso machines and generate recognition for the barista profession and ultimately greater interest in the immense business potential of coffee and tea in the region. The UAE Barista Championship serves as an excellent tool to help us achieve these objectives because of the huge media and public exposure that the event generates. With the most skilled professional baristas from cafes across the UAE showcasing their finest creations, the UAE Barista Championship is truly an event that should not be missed by coffee enthusiasts who can watch the competition at the venue or watch it live, online.”
Other key events to be hosted by the Coffee & Tea Convention are “The UAE Coffee & Tea Festival”, the “Accredited Conference”, and the “The Skill Building Workshops”. The Middle East Coffee & Tea Convention quite simply is a networking opportunity for coffee, tea and HORECA professionals in a related atmosphere that can be compared to the neighbourhood coffee shop.
The Middle East Coffee & Tea Convention is held in conjunction with the World Discovery Fest, an exposition of exciting holiday destinations, short getaways and vacation options for consumers.