An unparalleled 12% value back through Dunia Finance’s recently launched co-branded Credit Cards with Apparel

Press release
Published September 6th, 2011 - 11:27 GMT

Dunia Finance a leading Abu Dhabi based financial services company, which is unique in its approach and highly creative and innovative in its offerings, as it delivers a truly unique customer centric business model in UAE offering customers a range of financial solutions, has partnered with Apparel Group, one of the leading global fashion and lifestyle brands conglomerates in the UAE, to launch a new range of co-branded credit cards that offers unparalleled value to customers who shop at Apparel’s 290+ stores across the UAE. 

With the new Club Apparel - Dunia Platinum and Titanium cards, consumers can enjoy value added benefits in the form of Club Apparel loyalty points that can be redeemed at any of the Apparel stores. Customers will earn up to 12% back on all spend at Apparel stores and incrementally they also earn 2% back as Club Apparel Loyalty Points for any other spend. Each Club Apparel loyalty point is equivalent to one Dirham of value. The Club Apparel – Dunia cards also offer customers state of the art innovation in m-commerce as they also enable customers to do “cardless” transactions in Apparel stores using their mobile. 

Under its large brand portfolio of leading brands, Apparel’s franchises include international high street labels such as Aldo, Nine West, Tommy Hilfiger, Kenneth Cole, Sketchers and Dune along with lifestyle brands such as Freedom Furniture and food outlets like Cold Stone Creamery.

With its unique customer-centric model and futuristic, state of the art and award winning platform, Dunia has earned its position as a complete financial solutions provider in the UAE market, for a multitude of consumer segments and financial needs.  This latest Club Apparel – dunia card adds to dunia’s impressive range of product offerings that include a full suite of Credit Cards (Diamond, Platinum, Gold, Silver), a range of personal loans (marriage, education, durable good, etc.), used & new car loans, Coroporate deposits, Wages Protection System, non-funded facilities, like guarantees, for business needs.

Commenting on this latest initiative, Rajeev Kakar, Executive Director and CEO of Dunia Finance said: “We are delighted to partner with Apparel Group. The strategic alliance between Dunia and the Apparel Group sees two innovative brands that understand the importance of creating value for customers come together. Today’s world is about leveraging each other’s strengths to provide greater value to customer and that is exactly what we aim to do through this partnership.  This new co-brand credit card offers unparalleled value together with the ease of use, flexibility and speed to help keep our customers ahead.” 

Nilesh Ved, CEO Apparel, added: "As part of our continued mission to reward our customers, this new initiative, in cooperation with dunia, will increase our customers' rewards, ease their shopping experience and the redemption of their Club Apparel points. Our shared belief in technology as the future has forged this partnership to create a credit card that not only has higher rewards, but is cardless, with customers using their mobiles to access their account and shop." 

Background Information

Dunia Finance

dunia means ‘the world’ in many languages and we offer our customers a world that serves from the heart… where experience, knowledge and commitment create financial solutions that are relevant and effective. We speak more than 30 languages and we understand our customers’ needs and aspirations in all of them.

Apparel Group


Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands, employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

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