Upgraded 2012 SRX to hit showrooms in November

Press release

Published October 17th, 2011 - 08:07 GMT

Al Bawaba

The Cadillac SRX, a fast-rising favorite among midsize luxury crossovers, receives a significant upgrade for the 2012 model year starting in November. A new 308-horsepower 3.6L direct-injected V6 engine gives SRX the most standard power in its class, and includes a driver-selectable ECO Mode for optimal fuel economy.

While gaining substantial horsepower, the new LFX engine delivers comparable fuel economy to predecessor engines because of its more mass-efficient design and the ECO Mode, which sets revised shift points in the 6-speed HydraMatic automatic transmission to maximize economy.

Other upgrades and changes in the SRX for 2012 include standard Bluetooth on all models, an optional heated steering wheel, a xenon Blue Metallic exterior paint option that will be available in fall 2011, an all-ebony interior option with contrasting stitching, and a new 20-inch wheel finish option.

“We’re taking a winning product in the SRX and reaching higher,” said Adrian Encisco, Regional Brand Manager. “The crossover category is one of the biggest and most important segments in the luxury market. SRX has performed very well and is the best selling Cadillac worldwide, but our approach is not to leave well enough alone.”

Quickly climbing the luxury crossover ranks, SRX total Middle East sales were up 29% in Q3 2011 compared to the same period last year and with the new engine, it is also projected to top its’ segment competition in both horsepower and torque. Additionally, Cadillac Year-to-date sales up until September 2011, has increased 18% compared to the same period in 2010.

SRX features an advanced All Wheel Drive system with electronic limited slip rear differential that distributes power front-to-rear, and also can move power across the rear axle based on driving conditions and traction. The chassis includes Adaptive Real-Time damping technology for excellent ride control. Rainsense automatic windshield wipers connect to the braking system, enabling the brakes to conduct slight periodic caliper applications, keeping rotors dry for optimal stopping power in wet conditions.

SRX includes HID headlamps with Adaptive Forward Lighting, Bose 5.1 surround sound with navigation, a full-color LCD Driver Info Center, and a rear-view camera system.

The SRX is Insurance Institute for Highway Safety (IIHS) 2011 Top Safety Pick with industry-leading active and passive safety.

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.

Company Profile

General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.