Visa and Museum of the Future Renew Partnership with New Exclusive Pass

Visa (NYSE: V), a global leader in digital payments, today announced the renewal of its partnership with Dubai’s Museum of the Future. First established in 2022, the partnership reflects Visa’s commitment to curating distinctive and thoughtfully crafted experiences for tourists visiting Dubai. As part of the renewed partnership, Visa will leverage its global travel platform to enhance visitor experiences at Museum of the Future. Tourists using their Visa cards will receive curated offers at the museum, including a 10% discount on Pioneer (VIP) Passes and guaranteed general admission entry.

“Visa is proud to renew our partnership with the Museum of the Future, a symbol of innovation and progress,” said Salima Gutieva, Vice President and Country Manager for UAE, Visa. “Together, we aim to create meaningful experiences for visitors while driving forward the UAE’s digital transformation and tourism ambitions.”

“Our partnership with Visa reflects a shared commitment to shaping the future of commerce and technology.” said Majed Al Mansoori, Executive Director, Museum of the Future. “By working together, we can deliver innovative programs and experiences that not only engage visitors but also contribute to Dubai’s vision of becoming a global hub for digital innovation.”

Visa will also utilize the museum for high-profile events, consumer experiences and global showcases to highlight the latest digital payment technologies. The partnership will bring together government entities, banks, and merchants to explore topics such as agentic commerce, virtual assets, and next generation payment solutions supporting Dubai’s Cashless Strategy and the Dubai Economic Agenda D33.

Visa and the Museum of the Future will additionally host training and upskilling programs to help people understand and adopt new technologies, reinforcing Dubai’s leadership in AI and digital innovation, and demonstrating Visa’s commitment to advancing the future of commerce.