Warner Bros. World Abu Dhabi Signs Airline Partnership With Etihad Airways

Press release

Published July 23rd, 2018 - 10:45 GMT

As airline partner, Etihad Airways will work closely with Warner Bros. World Abu Dhabi on areas of brand partnership, marketing, inflight programming, and travel trade support.

Etihad Airways has signed a commercial agreement with Warner Bros. World Abu Dhabi, the world’s first Warner Bros. branded indoor theme park, announcing a three-year partnership encompassing several collaborations aimed at increasing tourism to Abu Dhabi.

Opening on 25 July, Warner Bros. World Abu Dhabi will complement the wide range of award-winning leisure and entertainment attractions already on offer on Yas Island, reinforcing the island as a destination globally.

Robin Kamark, Etihad Airways Chief Commercial Officer, said: “We are delighted to be the official airline partner of Warner Bros. World Abu Dhabi. We continually look for ways to showcase the very best of Abu Dhabi as we bring international tourists from around the world to our home. This relationship will solidify our commitment in ensuring our guests have a memorable travel experience in the air and on the ground.”

As airline partner, Etihad Airways will work closely with Warner Bros. World Abu Dhabi on areas of brand partnership, marketing, inflight programming, and travel trade support.

Olivier Garaïalde, CEO Farah Experiences, said: “The opening of Warner Bros. World Abu Dhabi is a key milestone within the leisure scene in Abu Dhabi, and will further reinforce Yas Island as a world-class leisure and entertainment hub. We are confident that through this strategic partnership, we will co-create experiences which will showcase our distinctive destination to the world.”

Warner Bros. World Abu Dhabi will feature a total of 29 state-of-the-art rides, interactive family-friendly attractions and unique live entertainment across six fully immersive lands.

From the action and adrenaline-fuelled adventures of DC to the wacky and wonderful world of Warner Bros. Animation - the 1.65 million sq. ft. park will offer captivating and interactive experiences, bringing together some of the world’s most iconic characters and stories under one roof for the first time in the region.

Background Information

Etihad Airways

As an airline, Etihad has come a long way in a short time – just like its home Abu Dhabi.

The airline was established by Royal (Emiri) Decree in July 2003 and is wholly owned by the Government of Abu Dhabi with a mandate to operate safely, commercially and profitably.

Company Profile

Warner Bros. World Abu Dhabi

Welcome to Warner Bros. World™ Abu Dhabi, the world’s first ever Warner Bros. branded indoor theme park! As you set foot through the iconic Warner Bros. shield, prepare to be transported to the lands of your favorite characters for a one-of-a-kind immersive experience.

The excitement begins at the Warner Bros. Plaza, your portal to our uniquely themed lands including Bedrock, Dynamite Gulch, Cartoon Junction, Gotham City and Metropolis. Hungry for action and adventure or a dash of whimsical fun? Experience 29 state-of-the-art exhilarating rides, interactive family-friendly attractions and unique live entertainment for memories that will last a lifetime.

Don’t miss the chance to walk alongside some of the world’s most iconic characters, including Batman, Superman and Wonder Woman, and watch your childhood memories come to life as you meet Bugs Bunny, Scooby-Doo, Tom and Jerry and your favorite modern stone-age family, The Flintstones. What’s more, dig in at a variety of authentically themed restaurants, and shop to your heart’s content for exclusive merchandise at our retail stores.