Western Digital wins three Channel Awards this year

Western Digital (WD), a pioneer and global leader in the data storage industry, earns three reputable awards in the past three months by major IT committees succeeding in three different categories – component vendor, storage vendor and storage brand of the year. The channel awards recognize companies that have successfully engaged with the channel identifying the best-in-class Channel Partners and distributors in the Middle East region.

The ITP, Reseller World and VAR MEA awards are designed to recognize the efforts, focus and commitment of retailers and vendors who have exceeded the standards of excellence and have made significant achievement in areas of sales, product mix, training and innovation over the past year.

Western Digital was chosen based on several criteria's including product mix and sales growth across the company’s extensive range of products and partner relations.

Commenting on these awards wins Khwaja Saifuddin Ahmad, Senior Director Sales Middle East, Africa & South Asia, “We are very proud of our achievements to date and the recent award wins are a testament of all the hard work we pursue to support the channel community in the Middle East.”

“The channel is of upmost importance to WD and we will continue to partner with them directly, educating them on our new products & their features and in providing them with the necessary WD tools to make their business more profitable,” added Khwaja

Western Digital continues to focus on developing its channel within the region with initiatives such as product training and education on product classification so that the channel can offer the right product. The WD University Certification Program is the company’s latest training tool which offers both the channel and distribution network an opportunity to self train and qualify as a WD Certified Sales Specialist and a WD Certified Sales Expert.