Introducing Xperia go and Xperia acro S – two new stylish, durable and water resistant smartphones from Sony

Press release

Published June 4th, 2012 - 04:36 GMT

Al Bawaba

Sony Mobile Communications announced two new Xperia smartphones for consumers looking for premium specifications and beautiful design with extra durability and water resistance. Xperia go and Xperia acro S have scratch resistant mineral glass displays and meet industry standard IP ratings (International Protection) for protection against dust and water immersion.

Available globally from the third quarter of 2012, Xperia go and Xperia acro S enable easy connectivity to share and enjoy content on TV, smartphone, laptop or tablet.

Consumer demand for durable and water resistant smartphones

Industry research demonstrates that consumers consider durability and water resistance as important features when purchasing a smartphone. For example, a study conducted in Japan by Mobile Marketing Data Labo highlighted water resistance in the top three most important features for smartphone buyers. In a recent poll on Sony Mobile’s Facebook community more than a third of participants stated durability as the most important feature when choosing a smartphone. Also, Xperia acro HD, which has the same durability and water resistance features as Xperia acro S, has been the best-selling smartphone in Japan since its launch in March, further demonstrating the appeal of durability and water resistance.

Xperia go – the stylish Sony smartphone made for extra durability

Xperia go’s sleek and stylish design means durable and water resistant smartphones no longer have to look bulky and ruggedized.

Key features for Xperia go

3.5” Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity.

5MP fast capture camera goes from sleep to snap in just over a second.

Scratch resistant mineral glass display with wet finger tracking.

Highest level of dust and water resistance in a smartphone – IP67 Rating.

1.0Ghz dual core processor gives consumers super-fast performance.

Launching on Android 2.3 (Gingerbread), upgradeable to Android 4.0 (Ice Cream Sandwich).

Available in black, white colours.

Xperia acro S – The stylish water resistant HD smartphone

Xperia acro S boasts a 4.3” HD Reality Display for razor sharp clarity, full HD video recording, HD video chat, easy HDMI TV connectivity to enjoy content on the big screen. NFC enabled, Xperia acro S can easily open applications with one touch against an Xperia SmartTag.

Key features for Xperia acro S

4.3” 720p HD Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity.

12MP fast capture camera goes from sleep to snap in just over a second with a single key press.

PlayStation Certified.

Full 1080p HD video recording and 720p HD front camera.

Scratch resistant mineral glass display with wet finger tracking.

IP55and IP57Ratings for dust and water resistance.

1.5Ghz dual core processor gives consumers super-fast performance.

Launching on Android 4.0 (Ice Cream Sandwich).

Available in black, white and pink colours.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.