Zee Aflam partners on world premiere of Bollywood heist movie ‘Players’ in Dubai

Press release
Published January 9th, 2012 - 10:36 GMT
Zee Aflam
Zee Aflam

Zee Aflam, the first 24-hour Pan Arab Bollywood film channel dedicated to Arabic audiences, marked its partnership of the world premiere of Players, a Bollywood heist movie starring A-list stars Abhishek Bachchan, Bipasha Basu, Sonam Kapoor and Neil Nitin Mukesh, in Dubai on Wednesday, January 4, 2012 at Grand Cineplex.

The promotional tour of movie in Dubai, organised by the Ministry of Events and Dream Advertising, and a press event and VIP red carpet, was held at the Global Village World Culture Stage last week. The film’s cast performed a live stunt demonstration using Mini Coopers, following their appearance at the event.

Tamer Al Sherbini, Head of Marketing, Zee Aflam said: “Over the past three years, Zee Aflam has focused on bringing the freshest Bollywood experience for a growing Arab audience. We are delighted to partner in hosting the world premiere of Players in Dubai, and offer an opportunity for our viewers to interact with their favourite stars.”

He added: “Zee Aflam has the exclusive television rights for this much-awaited movie, and will add to the fresh catalogue of Bollywood films that will be telecast on the channel this year. Additionally, we are also strengthening the programme roster with new Bollywood-based shows, tailored for the Arabic audience.”

Players is the official remake of the Michael Caine starrer, The Italian Job, with Abhishek Bachchan playing the mastermind behind a heist. It is directed by Abbas-Mustan, credited with some of the superhit Bollywood thrillers including Race, Aitraaz, Humraaz, Baazigar and Khiladi, among others. The film has been shot extensively in New Zealand and India. Players also stars Bobby Deol, Sikander Kher, Omi Vaidya, Aftab Shivdasani, Vinod Khanna and Johnny Lever. The music has been composed by Pritam.

Last year, Zee Aflam brought the UAE premiere of Bollywood rom-com Mere Brother Ki Dulhan in partnership with Yash Raj Films in Abu Dhabi.

Zee Aflam packages Bollywood films in convenient two-hour durations with Arabic subtitles. Every week, the channel also screens popular Hindi films that are dubbed in Arabic. The film’s round-the-clock roster of Bollywood films have earned strong audience following across the Arab world including the UAE and Saudi Arabia, among others. 

Background Information

Zee Aflam

Zee Aflam is the first Pan-Arab free-to-air movie channel dedicated to Bollywood movies, packaged in Arabic. Predominantly catering for the Arabic audience, the channel is available on Nilesat.

Zee Aflam has a unique 24-hour film programming showcasing different genres of Bollywood including romance, comedy, action and drama – from the latest blockbusters to timeless classics.

Apart from Arabic sub-titles, selected movies in Zee Aflam are dubbed in Arabic to perfection further enhancing the appeal of the channel to the region’s audience.

The channel’s bouquet of movies including several fresh titles, with the movies selected and customized in line with the cultural sensitivities of the region and packaged in a two-hour format.

Zee Aflam has a woman band featuring movies by Bollywood’s leading actresses; a dedicated segment on Amitabh Bachchan, the Indian legend and a favourite of Arab audiences; and several other specials.

The channel is part of Zee Network, the largest producer and aggregator of Hindi programming in the world, with more than 100,000 hours of original material in its library. Zee has 500 million viewers in over 185 countries globally.

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