Redington Gulf, one of the leading IT distributors and supply chain solutions providers in Middle East and Africa, today announced that it has entered into a partnership agreement with NYSE-listed Juniper Networks to distribute its full portfolio of networking and security products, becoming a Middle East region-wide Value-Add Distributor.
Redington Gulf, part of the Bombay Stock Exchange (BSE) listed Redington India Ltd, is one of the leading and fastest growing IT distributors in the Middle East and Africa region. Redington Gulf has a strong presence in 18 markets, and is associated with 24 leading global IT and telecom brands, with over 4200 channel partners.
Commenting on the agreement, Taj El-Khayat – Head of Channels and Commercial Sector, Juniper Networks MEA said: The tie up with Redington comes in line with our distribution strategy and our regional expansion plans within the emerging markets. We have been monitoring their success in the Value Business and believe their addition to our distribution landscape will help us develop new markets such West, East Central Africa as well as the GCC region leveraging on that success. The key pillars of the relationship will be growing Juniper’s successful run-rate business, driving J-reseller recruitment in new markets, and delivering in-country stocking and value add in support of our channel in west, east, central Africa as well as key markets like Oman, Kuwait, Bahrain, Saudi Arabia and Qatar.”
Commenting on the association, Mr. Ramkumar Balakrishnan, General Manager, Redington Gulf Value Division, said: “It’s our pleasure to partner with Juniper Networks, the leaders in high-performance networking. It will be our endeavor to expand Juniper’s in-country presence across Middle East with an increased focus on small and medium businesses. To achieve this we would be investing in enabling the channel to deliver Juniper’s products to their customers. This is the 3rd full year of operation for Redington’s Value Division and with Juniper Networks we are poised for future growth by delivering more value to our channel partners.”
Commenting on the relationship, Mr. Raj Shankar, Director, Redington Gulf said “The Juniper relationship marks a coming of age for the value division. Over the past 3 years the investments made in the initiative of value added distribution at Redington is bearing fruit and testimony to that is the culmination of this new relationship with Juniper. We are very excited to partner with such a high-technology vendor and are truly excited to have Juniper on board.”
Redington Gulf will be selling the following product range:
Infrastructure Products
• Multiservice Edge Routers
• Core Routers
• Broadband Services Routers
• Ethernet Services Routers
• Ethernet Switches
Service Layer Technologies (SLT) Products
The SLT segment offers a broad family of network security solutions that deliver high-performance, cost-effective security for enterprises, service providers, and government entities, including:
• Integrated Firewall and VPN Solutions
• SSL VPN Appliances
• Intrusion Detection and Protection appliances
• Application Acceleration Platforms
• Identity and Policy Control Solutions
