Regional sales of the new Nissan Altima exceeded expectations by 30% after a month of its launch. Nissan’s distributors in the region launched Altima in their markets and Nissan Middle East supported the sales by an intensive communications campaign that started in January.
An Arabic/English TV and print advertising campaign is running, backed by new marketing initiatives such as an online video being broadcast on Nissan’s own site www.nissan-me.com
Local modifications include a larger radiator and grille for increased cooling capacity, enhanced brake systems for high-temperature performance, V-rated tyres, and unique hubs, suspension, and steering joints.
The Altima 3.5 SE’s VQ 6-cylinder engine was named among ‘Ward's 10 Best Engines’ for the 10th year in a row by an American survey. The 2.5 S model has an inline four-cylinder engine that generates 187 hp.
Producing a customised Middle East version of the Altima reflects Nissan’s commitment to the region, said Nibal Slim, marketing manager at Nissan Middle East. He added further: “The initial set target was based on customer response to the unique appeal of the Altima. The exceeded sales confirmed our trust in Altima and its unsurpassed combination of modern design, technology, comfort, safety, and value for money.” (menareport.com)
© 2004 Mena Report (www.menareport.com)
