Rubber imports and exports into Dubai have hit AED 7.8 billion in 2008, according to recent reports, which is consistent with the trend of continuous growth in the demand for rubber products being seen across the globe. In line with this, Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex' in the Gulf and South East Asia, and part of the international business conglomerate, the Memon Group of Companies, has announced plans to reinforce its current production capacity, amidst projections of a continuous rise in global demand for rubber products by 4 per cent annually to reach 26.5 million metric tons by 2011. The move follows a previously announced AED 30 million expansion plan outline focused on tripling its production capacity to 3,600 containers per year by 2013.
At present, RWI accounts for 86 per cent of the Middle East rubber insulation market share supplying the majority of the region’s requirements for rubber insulation pipes, sheets and other rubber-derived products. In addition, the company’s success is exemplified by its excellent sales revenues, which peaked at over AED 10 million in 2007. The company’s success stems from the esteemed repute of its products, which have been identified as the preferred brand in the region against top competitors from China, Germany and the rest of the world.
“Increasing the quantity and augmenting the quality of our products are our foremost goals for 2009,” said Abu Baker Shaikhani, Managing Director, Rubber World Industries, and Chairman of the Memon Group. “We have strategically planned to elevate our production, and we are optimistic that we will see further growth in the region, especially in Dubai. Given the bullish projections on the demand for top quality rubber and rubber insulation products in the emirate, we are fully committed to continuously meeting the requirements of our valued customers.”
As a major player in the construction industry, RWI has delivered high quality products to major property developments by real estate leaders in the UAE. Among its largest undertakings in the emirates include a residential project - ‘The Villa’ in ‘Dubailand’, the ‘Motor City’ project, an AED 418,000 contract for ‘Traders Hotel’ project, and a half million dirham deal for ‘Horizon Tower’ project. Furthermore, the company has also recently announced that it has been awarded a contract to supply top quality rubber insulation products worth AED 875,000 for the ‘Green Community West Villas and Apartments’, a high profile themed community development by Union Properties (UP) located in Dubai Investment Park. In addition, the company also delivers its products to more than 90 countries, including the US, Germany, Russia, Canada and Singapore.
“For our products to be a part of some of the most revered structures in Dubai and across the globe is truly a remarkable feat, which further motivates us to drive our association with the most prestigious projects by continuously providing them with top quality rubber products. While increasing our production is very much our focus, we are also allocating a considerable part of our resources to further enhance our products’ performance by utilising the latest manufacturing technologies,” concluded Shaikhani.
With modern plants located in the Ajman Industrial Area in the UAE, RWI is the only producer of rubber insulation in the Middle East region that manufactures a versatile range of rubber insulation products to meet the requirements in the oil and gas fields, construction, shipping and automobile industries. Since its inception in 1993, the company has delivered high quality products to major property developments by real estate leaders in the UAE and across the globe.
© 2009 Al Bawaba (www.albawaba.com)
