Sage Software Middle East, a regional supplier of business management software to medium sized enterprises, has entered into a strategic partnership agreement with Modern Computers & Communication Co. Ltd. (MCC). MCC was established in 1997 as a joint venture between the Zahid Group and the Amkest Group.
Under the partnership, MCC will promote and implement Sage's enterprise commercial applications (ERP) in the Kingdom. MCC is one of two Sage Software authorized partners in Saudi Arabia. The limited number of partners is being controlled by Sage Middle East to assure a high level of service to all customers, according to a company press release.
When asked why the tie-up with Sage, Nasser Bayram, executive vice president of MCC said, “There are four pillars of success for this relationship: global brand, proven local success, local commitment and limited channel.”
“Firstly, Sage is the world's leading business management software to small and medium enterprises. This allows us to market the best solutions to our customers. Secondly, Sage is the third largest ERP vendor in the Gulf Cooperation Council (GCC), with over 500 customers and 10,000 users in the Middle East, which highlights their proven success in the region.”
“The third pillar is due to Sage's commitment to the region, with a local office offering marketing, training and support. The last pillar to this successful relationship is due to Sage supporting a limited number of partners. In Saudi Arabia this allows MCC to run a profitable business with no price undercutting, and of course customers will gain through better quality service and implementation.”
While Sage offers a range of Business Management Systems, MCC will be focused on selling Sage's high-end ERP solutions, reported the release. With over 2.3 million customers, Sage revenues exceed $600 million and it employs 4,100 people globally. Sage Middle East is headquartered in Dubai and has partners in the UAE, Oman, Kuwait, Saudi Arabia, Bahrain, Qatar, Egypt, Lebanon and Jordan. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
