The increasing dominance of the internet and satellite television is one of the key legacies of the changes in the Arabian business environment, according to a regional marketeer. Manager of communications and media relations for Al-Jazeera Channel, Jihad Ali Ballout, pointed out that the uptake of the worldwide web made instant responses even more key.
“In these days of e-marketing and online news sites, our communication messages can adapt to market changes within minutes – and companies are being forced to adopt a more flexible marketing strategy to deal with this,” said Ballout.
“The careful, slow and successful uptake of e-business is probably the single biggest change in the Arabian business world over the last decade. As marketeers, we can harness the power of the internet to our own end, and the companies that are e-savvy will be the ones that will succeed in the long term.”
Ballout will be moderating the opening session of The Gulf Marketing Forum conference – the fourth annual Gulf Marketing Review event - to be held at The Ritz-Carlton, Doha, Qatar, from January 12 to 14. The conference is entitled Marketing in a Changing World, and is expected to attract more than 250 regional marketeers to discuss the theme with a host of international speakers, including the world-renowned marketing guru Philip Kotler. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
