Pro Audio Light Middle East (PALME) is the region’s first dedicated professional sound and lighting communication showcase is scheduled to run at the Dubai World Trade Center from February 16-18, 2003.
“Our entertainment technology showcases have been tremendously successful in the Far East and we are now looking to emulate that in the Middle East,” said Jessica Sutherland, IIR Exhibitions & Conferences general manager.
“In the past the Middle East market was too small to justify the investment but a huge surge in entertainment, tourism and leisure facilities over the past few years has convinced us the region can now sustain this highly specialized exhibition,” she added. “We anticipate the show will not only serve the direct needs of the Middle East but, via re-export routes, will tap into substantial demand within the Indian Sub-continent and C.I.S.” — (menareport.com)
© 2002 Mena Report (www.menareport.com)
