This year's Spring edition of Motexha, the Middle East's international fashion trade fair, recorded a visitor increase of almost 10 percent on 2001 with nearly a third of the 4,896 buyers attending saying they placed orders on site.
In an independent visitor survey conducted by the United Kingdom's Media Matters, those polled said they spent just over two days at the show, which ran at the Dubai World Trade Center from April 15-18.
More than four-fifths of the visitors polled said they were decision-makers and more than half were looking to do business with new suppliers. The visitor footprint took in 39 countries. “Less than half of the visitors were from the United Arab Emirates (UAE) with significant proportions coming from Saudi Arabia, which accounted for 15 percent, Kuwait, which brought in 12 percent and Qatar, from which just over 11 percent hailed,” said Project Manager, of Motexha’s organizer, IIR Exhibitions and Conferences.
Key areas of interest to visitors were women's wear, footwear, men's wear and leather goods. Spring Motexha 2002 spanned 2,380 square meters with 208 exhibitors, and 187 stands representing exhibitors from 19 countries. The show had eight national or industry pavilions. More than 90 percent of exhibitors were from overseas with almost half of them reporting they experienced an immediate increase in business prospects due to the show. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
