By Peter Simpson
Starbucks Coffee Company, the US-based coffee giant, has announced the opening of its first cafe at Dira City Center, Dubai. By the end of the current year, Starbucks aims to have seven cafes in the Emirate. The Dubai location marks the company's third location in the Middle East. In 1999, it opened its first shop in Kuwait and three outlets in Lebanon, Al-Bayan daily reported.
The Middle East is an exciting market for Starbucks,” Peter Malsen, President of Starbucks Coffee International told albawaba.com. “In the Middle East market, our partner, M.H. Alshaya Co. has been instrumental in the phenomenal reception we have received in Kuwait and Lebanon. Starbucks Coffee has plans to expand into Qatar, Saudi Arabia and Bahrain by the end of the year.” "Every store opening is extremely meaningful as we are able to bring the Starbucks Experience to different cultures," added Mr. Maslen.
“The opening of our first retail store in Dubai is a celebration of Starbucks uncompromising commitment to people, quality coffee and innovative products,” Mr. Mohammed Alshaya, CEO of M.H. Alshaya Company remarked. “The coffee culture in Dubai will be greatly invigorated with Starbucks entry as the market leader in the country,” he added.
Since opening its first-ever location in Pike Place, Seattle in 1971, the Starbucks network has expanded to over 2,200 locations world-wide. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. Since opening its first international store in Tokyo, Japan, in the summer of 1996, Starbucks Coffee International has opened more than 350 stores in the Pacific Rim, the Middle East and the United Kingdom. The company aims to boast 500 stores in the Pacific Rim and 500 stores in Europe by the end of fiscal year 2003. – albawaba.com
© 2000 Mena Report (www.menareport.com)