LG Electronics (LG) ushered in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Presented during IFA 2025, LG ThinQ AI integrated the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advanced LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG began rolling out ThinQ AI in key European markets throughout September ...