Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, will showcase the importance of sports tourism, as new research reveals that sports event-driven travellers – defined as people who travel overnight to attend live sporting event – spend significantly more per trip, with frequent sports tourists spending up to twice as much per trip as the average traveller. According to Sports Tourists: Travelling with Passion, a white paper by GSIQ, a global sports and tourism insights agency and research partner of ATM ...