Abu Dhabi proud of 7% uptake in visitors

Published May 29th, 2012 - 12:26 GMT
The number of hotel guest nights also rose by 3 per cent month-on-comparative-month to stand at 567,243
The number of hotel guest nights also rose by 3 per cent month-on-comparative-month to stand at 567,243

Abu Dhabi’s hotels and hotel apartments attracted 196,753 guests in April this year, a 7 per cent increase during the same month last year, official data revealed.

The number of hotel guest nights also rose by 3 per cent month-on-comparative-month to stand at 567,243, said figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

Total hotel revenue was up April-to-April by 4 per cent  to Dh397 million ($108 million). Hotel occupancy last month however dropped 11 per cent  on April last year but still comes in at a relatively healthy 64 per cent, it said.

Average length of stay slipped 3 per cent on the comparative month and is now just under three nights.

“Overall performance in the first four months of this year has to be viewed positively, certainly if we can maintain guest growth we will reach our annual target of 2.3 million this year – with some important projects coming up later this year to benefit from,” said Mubarak Al Muhairi, director general, TCA Abu Dhabi.

“These include September’s hosting, at Abu Dhabi National Exhibitions Centre, of the World Routes Development Forum which, it is anticipated, will bring around 3,500 of the top airline, airports and tourism influencers to the city and November’s Abu Dhabi Grand Prix which will be quickly followed by Abu Dhabi Art.

“Nevertheless we are in no way complacent and are actively working, in close collaboration with stakeholders, on a number of key initiatives to drive up domestic and regional tourism during the summer months, over Ramadan and Eid. And we look forward to the opening later this year of another major power draw on Yas Island with the planned opening of the expansive Yas Waterworld Abu Dhabi,” he said.

Abu Dhabi has launched a huge summer campaign this year in conjunction with Etihad Airways, 50 hotels and 14 of its top attractions which is luring visitors with a range of incentives including free kids flights, free rooms and free attraction admission for kids backed up by the Summer in Abu Dhabi family festival at Adnec.

“The simple fact is that there are now more reasons to come to Abu Dhabi and stay longer  and we continue to take this message to the world with a dynamic programme of inbound familiarisation trips for both trade and media as well as a vibrant overseas trade fair and road show campaign,” added Al Muhairi.

“Our efforts are taking on new significance in the important US and Saudi Arabian markets where we have opened fully-staff offices with skilled personnel across the trade distribution and MICE channels.”

April’s strong performance means that this year, Abu Dhabi has, to date, received 791,671 hotel guests – a 14 per cent increase on the first four months of last year. Guest nights are up year-on-year by 9 per cent to 2.3 million.

The UK remains Abu Dhabi’s leading overseas source market – though the arrivals coming out of the UK are down slightly – while India is now the destination’s second largest source market with hotel guest arrival out of the republic up 28 per cent year-on-year. Significant gains have also been achieved from Saudi Arabia, German, China, Italy, The Netherlands, Belgium and Ireland.

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