The UAE needs to spend more than USD 10 billion to meet soaring power demand, with Business Monitor International (BMI) predicting that the country will account for 5.77 per cent of regional power generation by 2011. With aims to leverage the booming power market, Tripp Lite, a world leading manufacturer of power protection and connectivity equipment, has announced plans to expand its current portfolio of power protection and continuity products, whilst intensifying its product development initiatives as part of its efforts to further strengthen its position in the market.
In response to escalating demands, the UAE Government has announced plans to expand its 10-gigawatt production capacity by more than 50 per cent by 2017. The government is undertaking necessary actions to provide adequate supply of electricity, especially in rapidly growing emirates such as Dubai, which has recorded a 14 per cent increase per year. Recognising the tremendous potential in leveraging this market, Tripp Lite is aiming to offer more robust power protection and continuity equipment to address the requirements of the UAE market, which uses around 11,000 kilowatt hours per person per year.
“The swelling demand for power in the UAE is being fuelled by the rapid increase in population and unprecedented growth in the nation’s economy, all of which requires tremendous amounts of electricity,” said Vipin Sharma, VP of EEMEA & India sales, Tripp Lite. “With government bodies focusing on ensuring that there is adequate power supply to sustain development, we have identified the outstanding prospect in aiding their initiatives by providing highly secure power protection equipment, which not only facilitates continuous electricity supply but enables power conservation as well. In line with this, we will be rolling out a specific plan, which will involve new product launches and further investments into our product development to fully maximise the potential of this market.”
According to the Dubai Electricity and Water Authority (DEWA), power consumption in the emirate in 2006 rose by nearly 30 per cent. This increase is reflective of the overall outlook for the region’s electricity usage, which in turn has prompted a dedicated effort to meet the demand by increasing the regional power generation output. As such, regional power generation output is expected to increase by 29.7 per cent to reach 1,473 terawatt hours between last year and 2011. Furthermore, high costs of power plant construction and maintenance, and shortage of material and skilled operating staff are being met with endeavours to adopt state-of-the-art power protection and continuity solutions, which are being offered by Tripp Lite across the entire region.
“Despite the various challenges in power production being faced across the region, which includes increasing costs and manpower issues and the continuously growing need for stable power supply, we see significant movements to counter the offsetting effects of a potential power shortage to the region’s economy and stability. In the midst of these obstacles, it is imperative for organisations to be fully prepared to adapt to the increased industrial demand for power as well as its own rising requirements. It is our commitment to aid these companies by delivering robust power protection solutions and undertaking further strides, which will assist in resolving these issues,” concluded Sharma.
Focused on providing quality power protection and connectivity solutions matched with customer service and uncompromising loyalty to its channel partners, Tripp Lite offers localised assistance to its customers in the GCC with service centres and over 15 in-country distributors spread across the region. Providing onsite support warranties for mission critical businesses through its authorised partners, Tripp Lite also maintains stringent manufacturing processes and high quality products have enabled the company to achieve ISO 9001 and SASO and Bureau Veritas certifications. The company’s latest project launch includes a new bundle of new modular 3-phase UPS systems in the region.
