Veedol has relaunched its lubricants range for the Middle East markets, in a bid to strengthen the Veedol brand. The relaunch took place in a number of United Arab Emirates (UAE) locations, including Abu Dhabi, Dubai and Al-Ain, with the participation of Galadari Automobiles, the UAE distributor for Veedol.
Veedol’s new packs, available in plastic one, four and five liter sizes, include a tamperproof lid, a translucent gauge on the pack side to show the exact quantity filled, and a removable “next service due” sticker on the four and five liter packs, which will help trade and consumers see when the next oil change is due.
To support the market launch of the new pack, Veedol has introduced a three-month trade promotion scheme that will encourage retailers to increase sales in order to win a number of attractive promotion prizes, including electrical units and gold.
“The brand has a long history in the region. The new image will enhance its reputation as an innovative brand,” Veedol’s Joginder Dahiya stated. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
